The 100 Day Challenge


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Consistency transforms behaviors into habits. Adopting good daily habits can only happen if you consistently engage in those habits every day. One strategy to make good habits stick, that my first Rich Habits lab rat came up with, my son, is something called the 100 Day Challenge. Here’s how it works: for 100 days, focus on engaging in one activity for 100 days in a row. By the end of the 100 days that daily activity will become a daily habit. Engaging in an activity for 100 day helps create the neural network infrastructure necessary to forge a habit.

Below are some ideas for your personal 100 Day Challenge. Choose just ONE activity. If you choose more than one you will overwhelm your brain and make habit formation virtually impossible. I discovered from my research that if you engage in a new activity for more than 20 minutes a day, your brain will fight you on it. So, keep the activity to within 20 minutes a day for 100 days. Your brain will not fight you on creating a new habit if you keep the new activity to 20 minutes or less. Here are some ideas:

  • Engage in some cardio activity (run, jog, bike, etc) every day for 100 days. .
  • Read to learn every day for 100 days. Once again, don’t focus on the time.
  • Eat less than x,xxx calories a day for 100 days. If you’re a guy, shoot for 2,100 calories or less a day. If you’re a woman, shoot for 1,900 calories or less.
  • Don’t eat junk food for 100 days.
  • Meditate for 100 days
  • Listen to an educational podcast every day for 100 days.
  • Listen to one TEDx speech a day for 100 days.
  • Say I love you to your spouse, significant other, kids, parents, etc. every day for 100 days.
  • Spend $2 less every day for 100 days. It could be more than $2 but just don’t make it unreasonable. Put the $2 into a 100 Day Challenge jar, jug, piggy bank, etc. that is visible and in your line of sight.
  • Do not gamble for 100 straight days (that’s for the gamblers out there).
  • Don’t drink beer, wine or alcohol for 100 straight days. Or, if that seems impossible, then shoot for not more than 1 drink a day for 100 straight days.
  • Floss every day for 100 straight days.
  • Don’t smoke cigarettes for 100 straight days.
  • Keep a To-Do list for 100 straight days.
  • Don’t eat candy for 100 straight days.
  • Avoid Facebook for 100 straight days. This is for those who waste their time on Facebook every day. You can substitute Twitter, Pintrest, etc. if that’s your Internet time waster.
  • Don’t read anything negative for 100 straight days.
  • Read something positive and uplifting every day for 100 straight days.
  • Call a different person every day for 100 straight days, just to say hello.
  • Don’t watch TV for 100 straight days. If that’s too much to ask, then watch only 1 hour of TV every day for 100 straight days.
  • Don’t gossip for 100 straight days.
  • Tell the truth for 100 straight days. This means do not tell any lies (even white lies) for 100 straight days.
  • Don’t procrastinate at work for 100 straight days.

Good luck and let me know how you do on your 100 Day Challenge.

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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  1. Hi,
    I love this idea of creating a new habit, and am choosing to write someone each day to see how they are. Not to ask for anything, not strictly for business, just to drop them a line. This is a challenge to me because I tend to have a difficult time socializing and reaching out. I hope this is something that will not only benefit myself, but let others know I care.


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