The Success Seesaw of Life – How to get Your Seesaw Tipping in the Right Direction

Visualize a seesaw. Now imagine on one side of your seesaw are all of your Rich Habits (good daily habits) and on the other side are all of your Poverty Habits (bad daily habits). If you are wealthy this means that 51% of all of your daily habits are Rich Habits. If you are poor this means that 51% or more of all of your daily habits are Poverty Habits. If you are in the middle-class this means that you have a 50/50 split of Rich Habits and Poverty Habits on your seesaw.

Getting your seesaw to tip in the right direction may be a simple as changing a few daily habits. For example, if you are in the middle-class and you want to become wealthy you will have to add two or three Rich Habits or eliminate two or three Poverty Habits. If you are poor and you want to become wealthy you will have to add a few Rich Habits and eliminate a few Poverty Habits.

The point I’m making here is that the difference between being poor or middle-class requires only a few minor changes to your daily routine. 40% of all of our daily activities are habits. This means 40% of the time we are all on auto pilot. 40% of the time we don’t even think about what we are doing during the day.  We are all in zombie mode 40% of the time. Now, if we have good daily habits then this is a good thing. But if we have bad daily habits then this is a bad thing. Without much thought we are all either on the path to creating wealth or poverty. Daily habits are responsible for our wealth, poverty, happiness and unhappiness.

Our daily habits come primarily from our our parents.  If our parents raise us with Rich Habits then we will likely grow up to be wealthy and happy. If our parents raise us with Poverty Habits then we will likely grow up poor and unhappy. This is the true cause of the wealth gap in America and it is the reason the rich get richer and the poor get poorer.

Habits are stored in our Basal Ganglia, which is smack in the middle of the brain. The brain intentionally isolates our habits away from the rest of the brain. This allows the brain to function more efficiently since very little brain processing power is required to initiate a habit. This is intended to be a good thing as it frees up the brain for other important functions. If you have Rich Habits this is a very good thing because without much thought you are moving toward wealth. However, if you have Poverty Habits, this is a bad thing because without thought you are moving towards poverty. The good news is that habits can be changed. There is a process. In my book, Rich Habits – The Daily Success Habits of Wealthy Individuals ( ) I explain exactly how to change your habits. It takes just 30 days to get rid of your Poverty Habits and replace them with Rich Habits. After 30 days you will be on track to unlimited wealth accumulation and your life will change forever.

Below is a sampling of some of the daily activities that separate the wealthy from the poor:

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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