Affirmations That Work and Affirmations That Don’t Work


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I hate to tell you this but you’ve probably been led astray by most of the self-help experts out there regarding affirmations.

Affirmations only work if they are tied to a dream and a goal that is grounded in reality.

Let me give you an example.

Let’s say you are studying to become a Certified Public Accountant. If you follow the advice of the self-help experts, they will tell you to create the following affirmation:

“I am a CPA”

The experts say such an affirmation will serve to reprogram your subconscious mind into believing you are a CPA and, thus, your subconscious mind will push you to taking action that will lead to your becoming a CPA. It will somehow magically inspire and motivate you to become a CPA.

Unfortunately, that’s bad advice. It’s bad advice because that affirmation creates an internal conflict between your conscious mind, which is grounded in reality, and your subconscious mind, which is fed a vision of the future you.

Your conscious mind knows you are not a CPA, so it does not accept the programming.

As a result, your conscious mind will not accept that affirmation. OK then, what will it accept?

“I am studying 2 hours every day to become a CPA”

This affirmation works because it is tied to a dream and a goal that is grounded in reality. The dream is becoming a CPA and the goal is studying every day. That goal is achievable. It’s not unrealistic. Your conscious mind will accept this affirmation because it believes that it is possible for you to realize your dream of becoming a CPA, so long as you study for 2 hours every day.

This affirmation also serves as an accountability partner. If you say the affirmation every day, it serves as a reminder that you need to study in order to realize your dream.

With this affirmation, your conscious mind and subconscious mind now work as a team in order to make your dream a reality. There is no conflict between your two minds.

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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  1. Well, let me backtrack a bit here and say, if you already have great self-esteem, are confident and sure of yourself — then positive affirmations are just the boost you need to get through that work or school presentation, get to the gym or stay productive during your day. Affirm away!

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