Authenticity – A Beloved But Rare Success Trait


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What does it mean to be authentic?

Authentic people are consistently honest about who they are. They tell it like it is. They are happy to reveal their faults as readily as their proprieties.  Authentic people have no interest in putting on airs. They really don’t care what you think about them. They wear no masks.

And people love them for it. Authentic people are like a breath of fresh air. Their authenticity draws people to them like bugs to a light. We trust authentic people more than those who lack authenticity.

  • Authenticity is one of the reasons Donald Trump was elected President of the United States.
  • Authenticity is why so many people were and are willing to happily give their money to Warren Buffet to manage.
  • Authenticity is why so many people love Tom Hanks, the actor.
  • Authenticity is why so many people became fanatic fans of Oprah.
  • Authenticity is why Roger Federer is the most beloved tennis player.
  • Authenticity is why Abraham Lincoln is still revered to this day.

For five years I studied 233 millionaires, which became the basis for my bestselling book, Rich Habits. When I began my five year quest, I honestly had no idea what I would learn. One thing I did learn, which surprised me, was how authentic most of those millionaires were, particularly the self-made millionaires (177 of the 233 were self-made). These self-mades would spend thirty minutes telling me about all of their screw ups, mistakes and how stupid they were. They would tell me stories about their failures and missteps.

Only after some prodding would they reluctantly delve into their strengths or their successes in life.


Because self-made millionaires don’t need validation. Success instilled in them a confidence that did not need to be fed. They also believed, deep down, that it was their mistakes and failures which helped them to build their fortunes in life. They earned the right to be authentic. They earned the right to be honest about who they were.

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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  1. I’ve followed you for years and have always enjoyed your ideas and opinions. But this morning’s Tip ‘o the Morning to you on being authentic has me scratching me head big time.

    In your 2nd paragraph you stated “We trust authentic people more than those who lack authenticity. This is one of the big reasons why Donald Trump was elected President of the United States. He was authentic.” Are you being factious about Donald Trump being “authentic” because if you were not or perhaps had assigned another meaning to this statement which I missed I would love to know. I don’t feel anyone who could actually say that this man if authentic and mean it would be worth following.

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