Thomas C. Corley

About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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Rich Habits Poor Habits Episode 1 | The Results of a 5-Year Study Discovering Why the Rich Keep Getting Richer

Almost everyone wants to become rich.42794377_l

According to Tom Corley’s 5 year Rich Habits research, being rich eliminates 67% of the problems that plague most people.

So, besides being able to buy that house by the beach, a Rolex watch or travel to exotic places, being rich means fewer problems in life.

Fewer problems equals less stress.

Less stress equals a healthier and happier life.

Watch this video as Tom and I chat about his 5 year study into the success habits of the rich – and it we discussed what I think was some intriguing information.

You’ll learn about:

    • The difference between rich habits and poor habits
    • What the rich do to become…rich
    • How your Reticular Activating System controls your thoughts and habits
    • How habits are formed and how to change hem





Confidence is Overrated


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I cringe every time I read an article about confidence. The majority of the time, these articles offer strategies that will help you build confidence which will help you succeed in life. Such strategies run the gamut from positive affirmations, role playing in a mirror, associating with other confident people, adopting confident body language, creating victory lists, and on and on. Just type in confidence in Google and the first 20 hits you’ll see will be articles on how to boost confidence.

What I learned from my five-year study of the wealthy, particularly the self-made millionaires, is that confidence comes and goes even for the rich and successful. It’s like the high tides and the low tides rolling in and out of the ocean. One day you’re riding high with confidence and the next day your filled with nothing but doubts. It doesn’t matter if you have $100 in the bank or $100 million. Confidence is never a permanent thing.

You gain confidence when your actions and decisions succeed in moving you closer to realizing your dreams and your goals. You lose confidence when your actions and decisions keep you stuck or force you backwards, further away from your dreams and goals.

On any given day, Elon Musk is brimming with confidence when one of his SpaceX rockets reaches space or wallowing in misery and self doubt when one blows up.

Confidence is not a driver for success. Rather, it is the byproduct of it. You gain confidence when you succeed and you lose confidence when you fail.

If you lack confidence, welcome to the club. Confidence is not something you can will into existence by staring at a mirror and repeating positive affirmations. Confidence does not create success. Success creates confidence.


Uncertainty – A Fact of Life for Entrepreneurs


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Being an entrepreneur isn’t easy. The upfront investment in time and money is significant.

The early part of the journey for an entrepreneur is one fraught with nothing but uncertainty.

You invest most, if not all of your time, money and energy in something with no guarantee of success. Despite your best efforts, things often go wrong. In the beginning, there’s an endless parade of setbacks, obstacles and mistakes. You begin to doubt yourself with every misstep. These doubts fill your waking moments and invade your dreams. Peace of mind is hard to find. Uncertainty sucks the life out of you. It drains you of your confidence and every day you wonder if it is all worth it?

It takes superhuman resilience to survive the entrepreneur’s journey. So, why do it? Why even try?

Because the journey transforms your life. It forces you to develop new skills, acquire new knowledge and introduces you to many outstanding, success-minded people. If you are able to survive the journey and succeed, what awaits is a better life for you and your loved ones. Happiness and fulfillment are on the other side of the journey.

Success means no more financial worries. Success means you can send your children and your grandchildren to the finest schools, giving them a leg up in life. Success means you can help your adult children buy their first home. Success means you can pay for your child’s wedding. Success means you can spend more time with your family at your vacation home. Success means you can help family and friends who are struggling financially, survive. Success means you can use your money to help local charities do more good. Success gives your life more meaning because of all the good you can do for family, friends and your community.

Yes, the journey for entrepreneurs is difficult. But during that journey, you acquire superpowers that never go away. And those superpowers have significant monetary value that pay dividends for the rest of your life.

Is Your Job Turning You Into a Zombie?


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Zombies never become rich. And zombies are unhappy.

There are so many people stuck in jobs that make them feel like they are on a treadmill. Every day is the same. The same routines, same tasks, same people to report to and collaborate with, same issues, same problems, same environment.

When you are stuck in a job doing the same thing with the same people, you become a zombie.

Perhaps the worst Zombie Jobs are the ones in which you are required to account for every minute of your time, every day. Accountants, attorneys, construction contractors, programmers and many independent contractors must account for their time every day.

If you study millionaires, as I have, the one common denominator is that they are not zombies. Sixty-one percent were entrepreneurs who left their full time jobs and transformed their lives. Their days are all different. Their time is owned by no one. They engage in different activities every day with different people. They are not stuck in the same environment. They often travel to different places, meeting with different people. Why is this so?

They are not zombies because they invested in themselves over many years. That investment enabled them to grow as individuals. This growth gave them superpowers – unique skills, knowledge and expertise, valued by society. Their investment in themselves set them free.

Those stuck in zombie jobs lack unique skills, knowledge or expertise and are always employed by someone or some company. If you’re one, the solution is to isolate an hour or more every day developing unique skills, knowledge and expertise that will, over time, make you more valuable. Those who develop their own superpowers are valued by society more than others. This translates into freedom. With your new superpowers you’ll be able to escape your full-time zombie existence and  become your own boss; free from the monotony of doing the same thing every day at the same place with the same people.

Take a stand  today. Start pursuing things on the side that you are passionate about and that you can monetize. Over time you will develop new skills, knowledge and expertise that will give you the superpowers you need to end your zombie existence. It takes many years of dedicated investment, but what awaits you at the end is freedom. Freedom from being a zombie.


Buridian’s Ass


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A donkey stands between a pile of hay and a bucket of water. The donkey cannot choose between the hay or the water. After some time, the donkey falls over and dies from hunger and thirst.

This famous story of Buridian’s Ass is a metaphor for indecision and inaction. Decisions and actions always have consequences. It’s impossible to anticipate every possible outcome for the choices we make and the actions we take.  The most successful people in life cast aside their fears and choose a corse of action even when they do not possess all of the facts, knowledge and skills they believe they need in order to produce a perfect outcome.

We can only grow as individuals by taking action. The mistakes and consequences become learning experiences. Those who take action grow. Those who grow, gain knowledge and experience. Those with the most knowledge and experience realize the greatest success in life.

At the Top of the Stairs You’ll Find the Elevator


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“All things are difficult before they are easy.” Thomas Fuller

The path towards success is like climbing a never ending flight of stairs. Each step, another obstacle to overcome. Each step, another mistake to learn from. Each step, another closed door opened.

Success is not for the meek. It requires a warrior mindset. When you have a warrior mindset, each one of the steps you must climb is an enemy you must defeat.

It takes years to get to the top of the stairs. Only the most persistent are able to make the climb. But once you get to the top, you’ll find an elevator waiting for you.

Things are always harder at first. The beginning is always a struggle. But, in time, things do get easier. You learn, you improve, you gain experience. Eventually you figure out what to do and what not to do.

You see evidence of this law at work all the time. Someone toils and grinds away at something for years, perfecting their craft. Then, someone in the media exposes their greatness to the world. Suddenly, they find themselves riding the elevator. And they become another overnight success story.

  • Bill Gates founded Microsoft in 1975. Six years later, he managed to land a contract with IBM, who decided to use his operating system for their computers. It took another five years before Microsoft made enough money to go public in 1986, making him an overnight success worth $350 million.
  • Sam Walton was turned down over and over again by banks for desperately needed loans to grow his company. Eventually, a bank took a risk and loaned Walton the money to expand his company. Now it’s one of the largest corporations in the world. It seemed to happen overnight, but it didn’t.
  • Jesus Christ was unknown even 2,300 years after his death. In the year 300 AD, Christianity was adopted as the new religion of the Roman Empire and Jesus became an overnight success.

Rich Habits Poor Habits Episode 23 | Common Habits Stopping People From Getting Rich Part 1

Are your habits preventing you from getting rich?

In Tom Corley’s five-year Rich Habits study of 233 rich people and 128 poor people he discovered that your habits dictate your circumstances in life.

In this week’s video we discuss 5 common habits holding people back from being Rich.

These include:

1. Gambling

There is no such thing as getting rich quick.

Financial success takes time, takes initiative, and requires relentless effort

Those who gamble are deluded into thinking there is a shortcut to success.

In his study, 52% of poor people gambled on sports at least once a week and 77% played the lottery every week.

Conversely, 84% of rich people did not bet on sports and 94% did not play the lottery.

Self-made millionaires don’t pursue any get-rich quick schemes.

Instead, they make a habit of pursuing their dreams and their goals.

2. Eating an unhealthy diet

Poor health habits create detrimental luck.

In his study, 97% of poor people ate over three hundred junk food calories each day, 69% ate fast food three or more times a week, 69% ate candy more than twice a week, and 66% were overweight by at least 30 pounds.

Wealthy people value their health.

In addition to eating healthy, they exercise consistently, sleep seven or more hours every night, and make a daily habit out of flossing.

3. Drinking too much alcohol wine drink alcohol

While the occasional glass of wine or beer is fine, drinking too much could impede your chances of financial success.

Fifty-four percent of the poor in my study drank more than two glasses of beer, wine, or alcohol each day.

Eighty-four percent of the self-made millionaires in my study drank less than that.

Drinking too much could affect your memory and ability to think clearly.

Plus, it’s a lot of extra calories and isn’t part of a healthy diet.

4. Hanging out with toxic people

Who you hang out with matters more than you may think.

Eighty-six percent of the rich people in Corley’s study made a habit out of associating with other success-minded individuals.

They also make a point to limit their exposure to toxic, negative people.

On the flip side, only four percent of the poor in my study associated with success-minded individuals.

Ninety-six percent associated with negative, toxic individuals.

You are only going to succeed in life if you surround yourself with the right type of people.

5. Watching too much TV

Seventy-seven percent of the poor in my study watched more than an hour of TV every day. children-403582_1280

Sixty-seven percent of the self-made millionaires in my study watched less than an hour of TV every day.

The rich would rather be educated than entertained.

They replace TV time with reading, thinking, exercising, or any other form of self-education.

Making productive use of time is a hallmark of self-made millionaires

Wasting time is a hallmark of poor people.

You can catch up with past episodes of this weekly webcast here Rich Habit, Poor Habits – Tom Corley & Michael Yardney

You may also be interested in viewing:









SUCCESS Magazine Audio Interview With Darren Hardy – 16 Habits of the Very Rich

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If you want to hear more of these amazing SUCCESS Magazine interviews you can find them here, at SUCCESS Podcasts.


Those Who Succeed Build Habits Around Their Strengths


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“You don’t succeed because you have no weaknesses. You succeed because you find your unique strengths and focus on developing habits around them.” Tim Ferriss

Even the most gifted, talented and successful individuals are swimming in flaws.

  • JFK, Tiger Woods and Arnold Schwarzenegger were womanizers.
  • Edgar Allen Poe and Stephen King, iconic writers, were consumed by drug and alcohol addictions.
  • Winona Ryder, Megan Fox & Britney Spears, famous celebrities, were all caught shoplifting in the height of their success.
  • Tiger Woods also struggles with a gambling addiction. As does Charles Barkley, Michael Jordan and Ben Affleck.

Yet, despite their many flaws, they excelled in life. How?

What propelled them to greatness and riches was their ability to focus on one or two strengths for many years.

The secret to escaping poverty and accumulating enormous wealth, for self-made millionaires, is finding one or two innate talents and then devoting your life to building habits around those talents:

  • JFK devoted his life to honing his political skills.
  • Arnold Schwrzenegger devoted focused chunks of his life to four key areas: first on bodybuilding, then on real estate investing, acting and politics.
  • Tiger Woods devoted his life to golf beginning at age 2.
  • Michael Jordan focused all of his efforts on basketball after he was cut from his high school basketball team.

The path towards success is not eliminating your weaknesses. It is finding one or two innate talents that you possess and then devoting your life to building daily habits around those strengths.

Don’t focus on eliminating or minimizing your flaws. Focus on building your strengths. We were all born with certain innate talents; natural gifts. Find them, develop habits around them and life will rain success down upon you.


Make Your Money Invisible


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Cheap people and frugal people are two very different types. Cheap people focus on price first, when it comes to spending their money. Frugal people focus on quality first when it comes to spending their money. But one common denominator they both share is that they control how much money they spend.

Most people, however, are neither cheap nor frugal. Consequently, they are not cautious about their spending. If you don’t make a lot of money, this character trait can lead to credit card debt and poverty.

But, there is a solution. In my study of frugal self-made millionaires, I found one strategy that they used to limit how much money was available for them to spend. I call it the Invisible Money Strategy. The Invisible Money Strategy involves just three simple steps:

Step #1 Define Your Monthly Nut

This step requires that you track your spending for a few months in order to determine exactly how much money you are spending on your needs and how much money you are spending on your wants. Your needs are the things that you must spend money on in order to survive.

Your needs include housing costs, food, car expenses etc. Your wants include entertainment expenses such as going to restaurants, bars, taking vacations, buying jewelry or buying other stuff you don’t really need.

Your wants also include super-sizing on your needs. You super-size when you buy a house in a upscale neighborhood or when you buy a bigger house just to give others the impression that you are doing well. You super-size when you buy a more expensive car just to impress others. You super-size when you buy a more expensive wedding ring, watch or anything that falls into the latest fad category. Latest fad spending includes clothing, cell phones, computers, etc.

Once you have defined your monthly nut, you know exactly how much money you need to survive.

Step #2 Calculate Your Excess Money

Subtract your monthly nut from your total monthly take home pay. This equals your Excess Money

Step #3 Make Your Money Invisible

Open up a separate savings account. Every time you get paid, immediately move your Excess Money into the savings account. This will force you to spend only what you have in your main checking account. This has three psychological effects. The first, is that the simple act of moving your Excess Money into a savings account makes you feel good about yourself. Feeling good about yourself makes you happy. The second effect is that you will be forced to limit your spending to what is available in your main checking account. This forces discipline, which also makes you feel good about yourself. The third effect is the psychological impact of caving into your wants. Every time you move money from your savings account back to your main checking account, in order to spend money on something you want, you will feel like you are cheating. This makes you feel bad about yourself, which leads to unhappiness.

People naturally gravitate to things that make them feel happy and avoid things that make them feel unhappy. The Invisible Money Strategy plays into that natural human tendency. Over time you will develop the habit of spending money only on your needs in order to prevent the unhappiness that results when you give into your wants.

Give it a try for a at least four months. It takes about four months to forge good money habits.