Be Like Abe


Tom Corley boats - crop

Habits are amazing things. Once formed, they become automatic, subconscious behaviors that require zero willpower. You don’t need to motivate yourself or pump yourself up to engage in a habit. All it takes is a trigger.

For Abraham Lincoln that trigger was committing something to memory. When Lincoln was studying to take the bar exam, he developed a habit that stayed with him forever.

Lincoln found it difficult to remember all of the legal concepts he needed to know in order to pass the bar exam. So, he decided to write the concepts down a minimum of there times.

After passing the bar, he incorporated this “Rule of 3” into his legal profession. Prior to presenting his case to the judge and jury, Lincoln would write down his arguments three times right before his court appearance. He became so well-respected as a lawyer that he was added to the list of lawyers who could practice before the Supreme Court of Illinois.

Lincoln took his “Rule of 3” with him into politics, eventually becoming the 16th President of the United States in March of 1861. He would write most of his own speeches using his “Rule of 3”. Because of his hectic schedule he would often have to write his speeches on the way to the speech. The Gettysburg Address, one of his most famous speeches, was written on his way to Cemetery Hill, the site of his Gettysburg Address.

When we try to memorize anything, we are using two parts of the brain: the prefrontal cortex and the hippocampus. The “Rule of 3” is a more effective way to memorize facts because it activates three parts of the brain: prefrontal cortex, hippocampus and cerebellum. Lincoln, unknowingly, was using 1/3 more of his brain with his “Rule of 3”, which made it easier for him to commit facts to memory.

If you struggle committing facts to memory, take a page out of Lincoln’s playbook and try his “Rule of 3”. It works. I’ve been using it since 1988 and it has helped me to pass the CPA exam, obtain my Masters degree in Taxation, pass the CFP exam, the Series 7 exam, and has helped me obtain several other licenses. It’s now a habit for me. I’ve incorporated the “Rule of 3” in my Rich Habits business to help me with my speaking engagements and presentations.






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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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