Beware of Charlatans


Tom Corley boats - crop

There are many sharks in the waters, when you are pursuing a dream, or the goals behind a dream. One of those sharks is the charlatan.

Charlatans are individuals who recognize your passion and enthusiasm for your dream and seek only to exploit your passion for their own benefit. The benefit they seek is typically your money but it can also be your expertise, your time or your relationships.

Successful people become expert in vetting people they surround themselves with. This expertise enables them to weed out the charlatans – con artists who intend to use you to help themselves in some way.

Charlatans will waste your time, money and damage your relationships with others. You need to become expert in identifying charlatans because charlatans disrupt your march towards success.

What are the characteristics of charlatans? In my research of self-made millionaires I’ve identified certain traits, certain characteristics that all charlatans possess:

  • They Want Something From You – Charlatans want your time, expertise, your money or to tap into your power relationships. Power relationships are individuals inside your inner circle who are influencers and who can open doors for others.
  • They Over Promise and Under Deliver – Charlatans sell you a bill of goods that never arrive. They will make you believe they can help you realize your dreams and achieve your goals. Charlatans never deliver on their promises and will waste your time and money.
  • Overpowering Personalities – Charlatans have strong, overwhelming personalities. They use their personality to exploit your desires and passions.
  • Profuse in Their Approbation – Charlatans drown you in praise as a way of luring you into doing business with them.
  • No Value – Charlatans lack real expertise, knowledge and zero power relationships that can help open doors for you.
  • Deceptive – Charlatans will deceive you. They will take you down the wrong path.
  • Bombastic – Charlatans bang the drums of their triumphs. Only later will you realize they lack any real success of their own.
  • Unsuccessful or Struggling Financially – Charlatans are unsuccessful individuals who are struggling financially.
  • Have Their Own Mission – Charlatans have one thing in mind – to use you to help them achieve their own dreams and goals.

Those who are not on guard against charlatans will lose time, money and will have to perform triage on their damaged relationships. Those who are aware of the characteristic traits of charlatans will be able to identify them, cast them aside, and continue marching towards success.


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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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