Case Study: Bad Habits That Can Infect Businesses

One of my gym buddies who knows that I help companies improve their financial circumstances by fixing their bad habits, pulled me aside to tell me about the new company he just started working at. My gym buddy was hired as a manager because the company had very high turnover, kept losing their good employees and they were struggling financially. They were hoping my buddy could help turn things around. My friend told me that after working there for just ten minutes he saw immediately what the problem was. The business owner had this nasty habit of using profanity and creating degrading nick names for his employees like “hey stupid” or “hey dummy” (I’m being generous here – think derogatory racial slurs). Worse, the owner’s son, who also oversaw some of the employees, was doing the same thing as his father. Parent habits transfer to their children.

As a result of this bad habit of the owner and his son, employees felt degraded and worthless. The good ones quit, while the bad ones stayed on. The company was being run primarily by employees who believed they were worthless. As a result, the business was struggling financially.

I asked my friend if he talked to the owner about this.  He said he had. I then asked him if he thought he could stop the owner and his son from talking this way to the employees. He said no. “You know more than I do Tom, bad habits are hard to eliminate if you have no desire to change.” I reminded my gym buddy that I help companies like this, all the time, change their financial circumstances by changing their habits. I told him I had a process to change bad habits within companies that was foolproof, as long as there’s a real desire to change. He didn’t think there was any desire on the part of the owner to change.

I’ve learned over the past 11 years of studying habits that most of the financial difficulties companies and individuals experience are caused by bad habits. In companies like this trucking company, most are formed at the top (think owners) and then trickle down to managers and eventually employees. Bad habits infect companies like a financial cancer, affecting morale, productivity and ultimately, cash flow.

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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