Case Study in Success: Craig Venter, PhD


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You may have heard of the Human Genome Project. This was the government funded effort to sequence the human genome. For nine years Craig Venter worked for the Human Genome Project in their effort to sequence the human genome. He learned some lessons along the way about success that I thought I’d share with you.

Success in any field is about taking risks

Venter grew frustrated with the pace of the government controlled project and their reluctance to experiment with new ideas. His novel “shotgun approach” to sequencing the human genome was soundly rejected by the powers that be on the project. So, taking a huge risk, he quit the project and started Celera Genomics in 1998. He invested all the money he had into Celera. Within 9 months, using his “shotgun approach”, Venter was able to sequence a human genome for the first time.

Believe in yourself and don’t let others opinions define you

Venter was consistently admonished by the powers that be on the Human Genome Project that his “shotgun approach” would not work. Venter never wavered in his belief in his novel approach and that belief eventually would prove them wrong, turning genome sequencing on its head.

Success comes from doing something extraordinary with passion and intensity

Venter’s passion for his unique approach to sequencing the human genome endowed him with an inordinate supply of energy, work ethic, persistence and focus. When you pursue something you are passionate about, success traits you never knew you had, bubble up and help drive you forward in realizing your dream. Pursuing a passion, unleashes your inner success traits.

Passion attracts other passionate people

When Venter left the Human Genome Project to start Celera he soon found many apostles to his cause. Success-minded people are attracted to other success-minded people like bugs to a light. Pursue your passion and you will become a magnet for other success-minded people. Since no one succeeds on their own, the ability to find others who believe in your cause is critical to success.


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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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