This One Single Human Trait is Why So Few Succeed in Life

Human beings have a herd mindset that is simply overpowering. It’s what made the Nazi regime possible. It’s what drives teens to engage in bad behavior. People simply want to blend in. They want to follow the herd.

We are all hardwired that way, genetically. It’s a byproduct of the evolution of the human genome. During the early part of our human existence, we quickly discovered that when we were part of the herd, we were safe from predators. The Herd Doctrine ensured the very survival of our species. We so desire to blend in, to acclimate to society, to be a part of the herd, that we will do almost anything to avoid standing out in a crowd. It’s not theory. It’s science (http://www.nature.com/srep/2013/131009/srep02905/full/srep02905.html). Many years ago Candid Camera decided to test this science in their famous Elevator Prank (http://www.maniacworld.com/peer-pressure-on-the-elevator.html). As funny as that Candid Camera prank was, it highlighted the lengths people will go to be part of the herd.

But, while this Herd Doctrine helped humans to survive, it is also what makes it so hard for individuals to succeed in the modern world we live in. The reason success is so hard and so rare is that success requires a separation from the herd. Separation from the herd is a prerequisite for achieving success. Consequently, successful people are outliers. Their path towards success is a very lonely one because they have to separate themselves from the herd. They have to go it alone. Since so few pursue success, the few that do succeed, set themselves apart from everyone else. The existence of the Herd Doctrine is one of the main reasons why there is a wealth gap and why there is income inequality in the world.

Anyone who has ever perused success has experienced the costs of defying the Herd Doctrine. Family, friends and colleagues try to dissuade anyone perusing a big goal or life dream: “the risk is too great”, “what if you fail?”, “you will jeopardize your career”, “you could go bankrupt”, “are you sure you’re not making a mistake?”. The onslaught of negativity forces most to stop in their tracks and return to the herd.

But not the successful. They courageously overcome and deflect the negativity. They keep moving away from the herd, despite the dire warnings. But an interesting thing happens when they succeed. They become Herd Movers. Their very success makes others take notice and before they know it, they find themselves leading their own herd.

If you are considering pursuing a big goal or life dream, you must confront and overcome the Herd Doctrine. It’s not easy. Your very DNA and the DNA of those around you will fight you every step of the way. But it’s worth the fight. When you defy the Herd Doctrine, enormous financial rewards, personal satisfaction and sheer joy and happiness are in the pot at the end of the rainbow.

Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit, Money.com, India TV, News.com Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money, SUCCESS.com, Inc.com, and the Huffington Post. Tom is a frequent contributor to Business Insider, Credit.com, Bankrate.com and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
 
Phone Number: 732-382-3800 Ext. 103.
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