Success Requires Creating Your Own Herd

What do Facebook, Google, Apple and Fifty Shades of Grey all have in common? The application of the Herd Doctrine. Human beings have a herd mindset that is simply overpowering. It’s what made the Nazi regime possible. It’s what drives teens to engage in bad behavior (smoking, joining gangs, sexting). It’s also what made Facebook and Google possible. People simply want to blend in; they want to be part of the herd. We are all hardwired that way, genetically. It’s a byproduct of the evolution of the human genome. During the early part of our human existence, we quickly discovered that when we were part of a herd, we were safe from predators. The Herd Doctrine ensured the very survival of our species. We so desire to blend in, to acclimate to society, to be a part of the herd, that we will do almost anything to be a part of a herd and avoid standing out in a crowd. It’s not theory. It’s science (

Many years ago, Candid Camera decided to test this science in their famous Elevator Prank ( As funny as that Candid Camera prank was, it highlighted the lengths people will go to be part of the herd.

If you are pursuing success, what you’re really trying to do is create or grow your own herd. There are two component to the Herd Doctrine.

Part 1 – You must separate yourself from the herd

Separating yourself from the herd is why most people never achieve success. The herd stops them in their tracks. The moment anyone in your herd gets wind that you are pursuing some big goal, life dream or purpose they pounce on you. You are bombarded with all sorts of negativity. “What happens if you fail?” “Maybe it’s too risky.” “The odds of success are stacked against you.” “You’re not smart enough.” “Where will you get the money?”  It takes super human effort to persist in the face of such criticism. Most don’t. They surrender to the herd.

Part 2 – You must create your own herd

Successful people succeed because they are able to pull others away from their own herd to join your herd. If you can get the herd to move to your product or service, it can make you an overnight success. It forces other herds to move in your direction. For example, when the Facebook herd was formed, others left out of the herd began quickly jumping on the Facebook herd bandwagon. That herd now has over a billion members. The book, Fifty Shades of Grey, was able to move the herd to purchase nearly ten million copies. Everyone seemed to want to be part of the Fifty Shades of Grey herd at one point. Successful people are successful because they are able to get others to join their herd. Millionaires have big herds, deca-millionaires, bigger herds and billionaires, huge herds.

Understanding the Herd Doctrine is critical to success in life. Getting the herd to turn your way, or join your own herd, is what millionaires and billionaires do. Successful people are actually herd movers.

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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