Finding Your WHY


Tom Corley boats - crop

Those who find their WHY in life, find their passion to pursue something with a fanatical persistence that virtually guarantees they will succeed. When you find your WHY, there is no lack of knowledge, no obstacle, no NO that will stop you. Your WHY motivates you every day so you can keep pushing the ball up the hill. There’s no question that when you find your WHY, you know it. There is never any doubt. If you are unsure about whether you have found your WHY, you haven’t. But finding your WHY is not that easy. You can either wait for your WHY to find you, or you can go out and find it yourself. So, where do you begin?

There are many places to look but, from my research, I have discovered that your WHY typically can be found inside one of the following Freedoms:

  • Freedom from poverty
  • Freedom from financial worry
  • Freedom from debt
  • Freedom from “work”, employment or being a wage slave
  • Freedom from your current responsibilities
  • Freedom from others currently in your life
  • Freedom from your current life and environment
  • Freedom to travel
  • Freedom to spend more time with the ones you love
  • Freedom from addictions
  • Freedom from poor health
  • Freedom to live your life on your own terms
  • Freedom from dependence on others
  • Freedom from time pressures
  • Freedom to learn and pursue novel, or new things

Don’t wait for your WHY to find you. Go out and find it yourself. It’s out there, waiting to be discovered. It is the light switch that, when found, will turn on some passion that resides deep inside of you. Your WHY can usually be found inside some freedom you desire. Each morning find a quiet place, sit down for 10 minutes, close your eyes, silence your mind and focus your thoughts on one singular thing: What is my WHY? This puts the old brain (subconscious – aka limbic system and brain stem) to work. In time, your old brain will find the answer and let you know through intuition (that voice inside your head).

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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  1. Excellent, thank you. Just what I needed.

  2. Saved as a favorite, I love your site!

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