Good to Great


Tom Corley boats - crop

At some level we all desire to be financially successful. Financial success solves many of life’s problems. Being financially successful means you no longer have debt, you no longer worry about paying your monthly bills and you don’t need lenders to finance major purchases like cars, homes or college education for your kids. Financial success means you no longer have to “work” at a job you do not like or are not passionate about. At it’s core, financial success is all about freedom.

But financial freedom comes at a cost. For millions, that cost is a lottery ticket – the short-cut to financial success. But for self-made millionaires, there are no short-cuts. Creating financial success is a process and that process comes at a cost far more significant than a lottery ticket. That cost often involves giving up the good for the great.

Jim Koch, co-founder of Boston Beer Company, left his $250,000 a year consulting job in 1984 to pursue his passion – building a business around his family’s beer recipe. Everyone around him, including his father, advised him against it. Despite the many entreaties from his family and friends, Jim made a fateful decision to give up the good in pursuit of the great. Today, Jim is worth in excess of 1 billion dollars.

Over the past sixteen plus years I have devoted all of my available time to studying the differences between the rich and the poor. One thing I’ve noticed, one correlation, one common thread, is that at some point, the self-made millionaires in my study made a decision to give up the good to pursue the great. That almost always involved taking a risk by leaving their current job and going all in on something they were passionate about.

When we leave the good for the great, we invariably must step outside our comfort zone. That’s not an easy thing to do. And because it’s not an easy thing to do, very few do it. That’s why there are so few self-made millionaires. The average person is simply unwilling to give up what they have, the good, in order to pursue something great. Fear and limiting beliefs holds most back from pursuing the great. If you want to be financially successful, to be free from financial worries, you must give up the good for the great. Or, do what millions of unsuccessful people do – buy a lottery ticket.


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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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