Good or bad, we seek out others who share our habits. If you’re overweight, there’s a good chance that your friends or family members are overweight. If you’re a smoker there’s a good chance that your friends or family are smokers. It is also one of the reasons why individuals who join a weight loss group, such as Weight Watchers, have a greater chance of losing weight – you are spending time with others who share your desire to lose weight.
One of the short cuts to habit change is to change your environment. Those you associate with on a frequent basis are part of your environment. If you want to adopt a good habit, such as daily exercise, you increase your chances by associating with other individuals who already have the daily exercise habit or who are trying to adopt that habit. This forces accountability, one of the keys to habit change. Association accountability is also commonly known as peer pressure. If you want to adopt a good habit, one sure-fire way is to create a new, specific peer group around that habit. These new peers will put pressure on you to stick to your new habit.