Best Practice Success Strategies To Avoid

The Herd Doctrine is the behavioral instinct to follow others, to be part of a group. It is a well-accepted doctrine in the behavioral scientific community. Human beings have a herd mindset that is simply overpowering. It’s what made the Nazi regime possible, the American Revolution possible, Facebook possible, Twitter possible and Beanie Babies possible. It’s what drives teens to engage in bad behavior (smoking, joining gangs, sexting). People simply want to blend in; they want to be part of the herd. We are all hardwired that way, genetically. It’s a byproduct of the evolution of the human genome. During the early part of our human existence, we quickly discovered that when we were part of a herd, we were safe from predators. The Herd Doctrine ensured the very survival of our species. We so desire to blend in, to acclimate to society, to be a part of the herd, that we will do almost anything to be a part of a herd and avoid standing out in a crowd.

But there’s a problem with this Herd Doctrine for those pursuing success. Individuals and businesses that follow traditional business strategies advocated by “industry experts”, will only do as well as the rest of the herd. You see the Herd Doctrine at work in every industry seminar that shares “best practices”. These so-called “experts” promote traditional, old and cold “best practices”, that are no longer unique. Their only real effectiveness is that such practices give you the ability to compete, and nothing more. Adopting old, long-established “best practices” are really nothing but Herd Strategies that do nothing to separate you from the competition.

Successful entrepreneurs and businesses do not follow the herd. Instead, they either create unique strategies or they are early adopters of unique strategies. This enables them to outperform their competition, leaving them in the dust. By the time industry experts find out about and share these novel “best practices” with the industry, trailblazing entrepreneurs and businesses have moved on, adopting other new and improved creative practices. Trailblazers understand that once a “best practice” is adopted by an industry, it ceases to be a “best practice” any longer. It becomes a Herd Strategy. And Herd Strategies only keep you in the herd.

Look no further than the automobile industry. When Ford adopted the creative strategy of mass production, it catapulted Ford to the top of the heap. Eventually, the competition adopted the same creative strategy. It soon became a “best practice” and lost its uniqueness. Apple was the first successful personal computer because it included a keyboard and a monitor. For the first time, average Joe’s could type something onto the keyboard and see it flash on the monitor. It was revolutionary. Eventually the competition adopted this “best practice”. Apple lost its uniqueness and nearly went out of business as a result.

If you want to succeed in business, you have to separate yourself from the herd by finding new, creative ideas to sell your product or service and immediately process those ideas into your business model before the competition gets wind. Once your process becomes an industry “best practice”, it’s time to move on in search of a newer and better way to sell your product or service, or risk losing market share. For the most successful entrepreneurs and businesses, this is a continuous process that allows them to stay ahead of the competition.


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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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