A Simple Strategy Successful, Wealthy People Use to Remember Names

Fed up with forgetting names? It’s downright embarrassing when we forget names of people we know we shouldn’t. It makes us feel stupid, especially when they remember our name. Well don’t feel so bad. In my five-year study of the habits of successful people, I found that they are just like the rest of us. They forget names too. But what makes them different is that successful people use a unique strategy, I uncovered in my research, which allows them to remember anyone’s name, no matter how infrequent they both come into contact with each other. This little tool makes it appear as if those successful people are simply smarter than the average bear. I call it the Grouping Strategy. It’s so simple and yet, in it’s simplicity, so ingenious. Here’s how it works:

Step #1: Write It Down

Write down the name of a new introduction immediately after the introduction as soon as you get a chance. I keep a small pad and pen with me at all times just for this purpose. Most of us only have the ability to remember someone’s name for about 20-30 seconds. That’s all the cognitive real estate our brains give our cortex. In order to remember their name you must repeat it several times until you can sneak away and write their name down. A simple trick to remember a name until you can write it down in your pad is to use their name in conversation at least 3 times. “So Tom, when was the last time we saw each other?”  “What’s new since we last saw each other Tom?” “How are your kids doing Tom?” Three times is a charm.

Step #2: Association technique

Our brain thinks in pictures and our memory works through the process of association. When we associate new information, for example: a name, with old memories, our brains remember better. When you associate a person’s face with a celebrity, family member, best friend or colleague at work you will remember the face and the name. The key is to write down, in your little pad, the person they resemble and to habitually use this Association Technique with every new person you meet.  If you can’t find anyone they resemble then pick out some outstanding facial feature and write this association down in your little pad. For example, “Has a real small head with big eyes”.

Step #3: Group Them

Create group categories for all of your contacts in whatever contact database you use and then assign each contact to a group category. I use Outlook, which is linked to my cell phone. I have about twenty categories under which I have listed all of my various contacts. In your little pad, that you now habitually carry around with you everywhere your go, write down the group category next to the name of your new friend. For example, if you play tennis, softball, and golf and the new person is someone you met at a tennis function, you would assign them to the tennis category. If the new person is someone you met at your daughter’s volleyball match, then create a “daughter – volleyball” category and assign them to that category. As soon as you get back home or back to the office, transfer the information in your little pad to your contact database. This system works best if you can carry around this information with you everywhere you go.

Step #4: Event Cramming

Right before you get to a specific group event pull out your contact database and go to the group that applies. Then spend a few minutes reviewing all of the names in the group. It may take you a few minutes of cramming but it will make you look like a superstar.


This Grouping Strategy works without fail. People will be amazed by your memory and you will turn casual relationships into long-term friendships. When you remember someone’s name it sends them a powerful message that either:

#1 You consider them so important that you took the time to remember their name or

#2 You are a unique, exceptionally smart person who they want to get to know better.

When you remember someone’s name it makes that person feel good about you and they will be more motivated to develop a relationship with you. Why not take a page out of the handbook of the super successful. Start your Grouping Strategy today and never forget another name ever again.


Be Sociable, Share!
Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit, Money.com, India TV, News.com Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money, SUCCESS.com, Inc.com, and the Huffington Post. Tom is a frequent contributor to Business Insider, Credit.com, Bankrate.com and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
Email Tom
| Download Media Kit

Speak Your Mind