New Research on How the Rich Create Good Luck

In my role as a CPA and CFP I have the honor of advising many clients in matters of personal finance, taxes, insurance and wealth creation. Some clients are wealthy but most are just getting by. The fact is that only five percent in this country make enough money to be considered financially secure. Ninety-five percent are just getting by and have difficulty meeting their financial obligations in life. This group will be impoverished in retirement. I am always asked the same question by those struggling financially: “What do your wealthy clients do to become wealthy?” One of my favorite answers is: “They create their own good luck”.


Before I answer that question we need to understand luck. There are four types of luck:

  1. Random Good Luck
  2. Random  Bad Luck
  3. Opportunity Good Luck and
  4. Detrimental Bad Luck

Random Good Luck

This is a type of luck that no one has control over. It’s like winning the lottery, an inheritance from an old relative you didn’t even know you had or being born into a rich family.

Random Bad Luck

When people say they have no luck, they usually mean they have no good luck. The fact is, we all experience luck in our lives. Unfortunately, sometimes it’s random bad luck. Getting hit by lightening, your employer going bankrupt, being born with color blindness or growing up in Rwanda in the 1990s are all types of Random Bad Luck.

Opportunity Good Luck

This is the type of good luck that the wealthy create. How? They do certain things every day that create the opportunity for good luck to occur in their lives. I call these certain things, the Rich Habits. The Rich Habits are Keystone Habits that are beneficial. Exercising aerobically every day, eating right, reading for self-improvement, networking with successful people, controlling your emotions and many others. Each Rich Habit is like a snowflake falling on a mountainside. In time, these snowflakes build up until one day you experience an avalanche of good luck.. This might be a raise, bonus, new job, new client etc.

Detrimental Bad Luck

This is a type of bad luck most of the population creates. How? They do certain things every day that manifest this bad luck. I call these certain things, Poverty Habits. These include, overeating, never exercising, not reading every day for self-improvement, watching too much T.V. and many others. Each Poverty Habit is like a snowflake on a mountainside. In time, these snowflakes build up until you experience an avalanche of bad luck. This might be a heart attack, getting fired from your job, or bankruptcy.

Adopting just one Rich Habit can help you eliminate two or more Poverty Habits. When you do this it actually has a double benefit affect. Not only do you help create Opportunity Good Luck, but you also help reduce Detrimental Bad luck. The Rich Habits, because they are Keystone Habits, are powerful things. They can change your life by changing your luck.

Be Sociable, Share!
Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
Email Tom
| Download Media Kit

Speak Your Mind