Noise Impairs Thinking


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Cell phones continuously ring, beep or notify us of incoming calls, messages, appointments and reminders. Email has its various noises. TV noise is all around us at home, in airports, in gyms and waiting rooms. Sirens, horns, people talking.

To some extent, the brain is able to shut out the noise. But that takes effort, which consumes brain fuel, and eventually wears us out. After a day of noise we can find ourselves exhausted, without really understanding why.

Worse, all this noise distracts us from focusing on our tasks and pursuing our goals. If you want to succeed in accomplishing your goals and ultimately realizing your dreams, you need to shut down the noise.

On a recent episode of Follow the Leader, Farnoosh Torabi interviewed John Paul Dejoria, the co-founder of Paul Mitchell Systems and Patron Tequila. Dejoria admitted that he did not use email because he felt it would be too much of a distraction. Dejoria, in fact, avoids computers entirely so that he can focus on building his billion dollar empire.

While Dejoria is an extreme example of successful individuals who shut down the noise, there are certain strategies I uncovered in my five-year Rich Habits study that millionaires use to help them tune out the noise of life:

  • Early morning isolation for 2-3 hours – Wake up 2-3 hours before your workday begins and find your quiet place to get things done. Those things should be directly related to your goals and dreams.
  • Turn off your email – Many of the self-made millionaires in my study ignored their email for most of the day. They blocked off 30 – 45 minutes twice a day to check and respond to email. Otherwise, they just ignored it.
  • Don’t answer the phone – Same logic as with the emails here. Block off time during the day to respond to and make phone calls. Otherwise ignore your phone most of the day.
  • Wear ear plugs or noise cancelling headsets – I have become an ear plug enthusiast. Wearing ear plugs at night allows me to get a good nights sleep. Wearing ear plugs during certain parts of the day when I need to really focus, helps to drown out the office noise. I’ve noticed more and more people, especially on airplanes, wearing those noise cancelling headsets while they get some work done on the plane ride.
  • Find your quiet place – Recent neurological studies on peak performance found that the brain cycles every 90-120 minutes. After this timeframe, the brain tires and operates inefficiently. Researchers found that a 20 minute rest break after each 90-120 minute cycle restores the brain’s normal functioning. Rest breaks could be a simple as a 20 minute walk, closing your eyes, or putting those ear plugs in for 20 minutes while you recharge.
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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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