Pokemon Zombies – Society’s Latest Poverty Habit

Tom Corley boats - crop

There are good addictions and there are bad addictions. Daily exercise is a good addiction. Drugs are a bad addiction.

Addictions go by another name – habits. The brain likes habits because habits save the brain from work and conserve brain fuel (glucose and keytones).

So, naturally, the brain encourages habits.

In my book Change Your Habits Change Your Life I highlight some of the over 300 habits from my Rich Habits Study that separate the rich and the poor. In that study, I found that rich people have good habits and that poor people have bad habits.

The best good habits are those built around your goals. Good daily goal habits enable you to pursue your goals without much conscious effort. In a sense, you become a Success Zombie, unconsciously behaving and thinking in a way that seamlessly puts you on the path towards success.

But society likes to throw wrenches onto your automated path towards success. Facebook, Twitter, Instagram and now Pokemon Go.

Pokemon Go is the latest bad habit wrench, distracting millions from the things they should be focusing on and turning them into Pokemon Zombies.

As of this writing, there have been 15 million downloads of Pokemon Go, a game app. Pokemon Go has gone on to become the biggest downloaded mobile game in U.S. history. Why?

Because it’s addictive. There have been stories of Pokemon Go players inadvertently walking off cliffs because they were trying to capture a Zubat.

Behaviors become addictive when the behavior causes a spike in the neurotransmitter dopamine. Dopamine is one of the brain’s most powerful “reward” neuro-chemicals. It’s intended evolutionary purpose is to reward us for behavior that helps us survive as a species – in other words good behavior.

But it can also lead to bad behavior. Drugs, for example, artificially stimulate the production of and receptivity to dopamine inside the brain. In order to sustain this dopamine rush, individuals must increase their engagement, since the brain adapts by increasing your dopamine baseline.

Pokemon Go is just another drug. It’s causing millions to engage in bad time-wasting habits. Time-wasting habits are a hallmark of poor, unsuccessful people. That’s why I call them Poverty Habits.

There may be one redeeming value to Pokemon Go. It is getting millions of people to exercise because you need to run, jog or walk very quickly to catch those Zubats. Ironically, Nintendo may be doing more to help people become physically fit than Gold’s Gym and the YMCA combined, so long as there aren’t any cliffs between the Pokemon Zombies and their Zubat.



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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit, Money.com, India TV, News.com Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money, SUCCESS.com, Inc.com, and the Huffington Post. Tom is a frequent contributor to Business Insider, Credit.com, Bankrate.com and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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