Rich and Poor Share Very Different Beliefs According to New Study

Understanding the Importance of Beliefs

Our subconscious makes up 5/6ths of our brain. The subconscious controls our breathing, heart, blood flow, metabolism and every bodily function without any conscious direction on our part. It is the seat of our emotions and memory. The subconscious never sleeps. It is an awesome machine, working tirelessly day in and day out. Our subconscious is incredibly sophisticated. Yet there is so much we don’t know about its capabilities. The few who are able to utilize more of their subconscious than the rest of us go on to achieve greatness, amass incredible wealth and change their lives and our lives forever. Think Einstein, Steve Jobs, Leonardo da Vinci, J.K. Rowling, Mozart and DNA double helix discoverer James Watson, to name but a few. Each asserted that many of their ideas came from dreams, intuition or from unknown places. The subconscious speaks to us in dreams, intuition or flashes of insight that seemingly come out of the thin air. For those who are able to tap into the subconscious mind, success is virtually guaranteed.

Our subconscious responds to our beliefs. Like software code, our beliefs direct our subconscious to manifest that which we think about and believe in. If we believe, without any doubts, that we are going to become wealthy and successful in life, our subconscious makes it happen.

How? There is something in our brain called the Reticular Activating System. This RAS resides in our subconscious. It acts as a a data filter. Our brain is constantly bombarded with millions of bits of information coming in from our senses. The RAS filters this data, eliminating most of it, and allowing in only that data the subconscious has been programmed to allow in. Some of this programming is old programming, hardwired into our brains through millions of years of evolution, and some of it is new programming, hardwired into our brains by our parents, environment and our self-talk.

What the Wealthy and Poor Believe
From the research data I accumulated over the past 9 years, it is clear that the wealthy and the poor have very different beliefs and that these beliefs are a major contributing factor in their wealth or poverty. Let’s look at the data:

What the poor believe:

  • 87% of poor people believe you must be intellectually gifted in order to become wealthy
  • 90% of poor people believe fate determines your wealth or poverty in life
  • Only 13% of poor people believed they would be successful in life
  • Only 11% of the poor believe creativity is critical to financial success
  • 80% of the poor believe genes are critical to success
  • 82% of the poor believe they are not responsible for their poverty
  • 77% of the poor believe  lying is a prerequisite for accumulating wealth
  • 90% of the poor believe rich people are rich because their parents were rich and they inherited money
  • Only 22% of poor people believe optimism is important to success
  • Only 5% of poor people believe rich people are good, hardworking and honest
  • 52% of poor people believe wealth is accidental; a function of random luck

Now let’s look at what the rich believe:

  • Only 10% of rich people believe you must be intellectually gifted in order to become wealthy
  • Only 10% of rich people believe fate determines your wealth or poverty in life
  • 43% of rich people believed they would be successful in life
  • 75% of the rich believe creativity is critical to financial success
  • Only 6% of the rich believe genes are critical to success
  • 79% of the rich believe they are the cause of their financial condition
  • Only 15% of the rich believe lying is a prerequisite for accumulating wealth
  • Only 5% of the rich believe people are rich because their parents were rich and they inherited money
  • 54% of rich people believe optimism is important to success
  • 78% of rich people believe that rich people are good, hardworking and honest
  • Only 4% of rich people believe wealth is accidental; a function of random luck

If you want to become wealthy you need to change your beliefs. Most of these beliefs were handed down to you by your parents, your environment or through your own doing. If you want to change your beliefs you need to reprogram you subconscious. There are two ways to reprogram your subconscious:

  1. Daily Affirmations – Repeating certain daily affirmations three times a day will begin to reprogram your subconscious in as little as 30 days. The affirmations need to be in the present tense, such as “I am” and represent the future you or future state, such as “a smart person”. Adding emotional words to the affirmations is also important. Example: “I am so happy to be a smart person”.
  2. Visualizations – Our subconscious thinks in pictures. It converts all data into pictures. Words, sounds, smells, life experiences are all reduced to pictures and stored in to memory by the subconscious. If you want to reprogram the subconscious quickly you need to speak it’s language. Create visuals around your new daily affirmations and review these pictures three times a day.


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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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