What is the Secret to Success?


Tom Corley boats - crop

As a result of my five year study of the habits of self-made millionaires I am often asked by the media what is the secret to success. If I were to boil down all of the data I’ve accumulated on the reasons for success I would have to boil it down to this:

The secret to success is:

The Persistent, Long-Term Focus on Something You are Intensely Passionate About.

Long-Term Focus – The ability to concentrate single-mindedly on one thing for however long it takes for you to become uncommonly expert in that one thing. In my research, I found this long-term period to be an average of twelve years. Twelve years devoted to becoming the best at what you do in one particular thing.

Passion – What makes it possible to focus for a long period of time is Passion. Passion = something you love doing and will continue to do until the day you die. Passion = activities you cannot stop engaging in and cannot stop thinking about. Eventually, these activities become habits.

There is a world of difference between willpower-based activities and passion-based activities. Willpower-based activities requires Forced Focus. This is a type of short-term focus that taxes the brain and uses a lot of brain fuel (glucose and oxygen). The brain becomes an involuntary partner and fights you when it perceives you are using too much brain fuel. And the brain always wins that battle.

Passion-based activities, on the other hand, utilizes something I call Unforced Focus. Unforced Focus enables you to engage in activities for longer periods of time. This unique type of focus eventually transforms passion-based activities into habitual activities. Think about a time when you found some activity you were really passionate about. Didn’t you want to engage in that activity every minute of every day? Eventually, you became so good at that activity that you could perform it in your sleep. It became a habit.

Tapping into Unforced Focus fast tracks habit formation and enables you to become an expert in your passion-based activity. Your brain wants you to engage in passion-based activities to save brain fuel and it will fight you when you engage in willpower-based activities because those activities expend too much brain fuel.

If you engage in passion-based activities, your brain becomes a voluntary partner and rewards you with this supernatural Unforced Focus. Unforced Focus leads to habit formation. Through habitual repetition, you eventually become an expert. And that leads to success.

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit, Money.com, India TV, News.com Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money, SUCCESS.com, Inc.com, and the Huffington Post. Tom is a frequent contributor to Business Insider, Credit.com, Bankrate.com and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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