The Rule of 1


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Guess what? Habit change only works in baby steps. If you try to make massive habit changes immediately you’re going to fail.  Your new habits will only last a few weeks and your brain will force you back into old habit patterns. Creating new habits is a brain energy hog. It sucks up a lot of the glucose and oxygen (brain fuel) that the brain desperately needs for other tasks. Eventually your brain will send a directive to the basal ganglia (habit command and control center and energy efficiency manager for the brain) that this new massive habit change is consuming too much brain fuel and the basal ganglia than goes on high alert, seeking out triggers for old habits, because old habits consume less brain fuel. The key is to prevent the brain from putting the basal ganglia on high alert. You’ve got to keep your habit change below the radar, so to speak.

The Rule of 1 is the solution. This rule is very simple: you add one good habit and subtract one bad habit for one month. Pre-populate your to-do list with these new habits for a month so they automatically show up on that list every day for 30 days. The brain will hardly notice. Over the course of 12 months you’ll have changed 24 habits. It is massive habit change, just not immediate, massive habit change.

For example, if you want to do more self-education reading and exercise more (Rich Habits) and you also want to cut back on watching T.V. and smoking cigarettes (Poverty Habits), start out by reading 15 minutes each day and cutting back on T.V. 15 minutes, each day, for the first month. In month two, add to your to-do list 15 minutes of aerobic exercise and one less cigarette a day. In months 3-12, use the Rule of 1 for all the other habits habits you’d like to change.

Try it for a month. Start with small habit changes first. That will build up your confidence and create momentum for more complicated habit changes down the road.


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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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