If you ask any business owner or business executive, they should be able to rattle off a list their main competitors. In small companies, most of your competition is local, maybe even regional. In large companies, you’re competing with other industry leaders, trying to coax market share away from a handful of other large companies.
In reality, however, there is only one person you should be competing with. Yourself. Or should I say, your “Yesterday-Self”. When you are competing with yourself, rather than some business competitor, then you know you are on track for unlimited success. The only person you need to best is who you were yesterday. When you shift your focus from external competition (a business competitor) to internal competition (yourself), you and your business will grow exponentially, leaving your external competition in the dust. The only person you need to be competing with is who you were yesterday.