Is your business struggling? Do you tell yourself every day how hard you work? Most people do. The purpose of this tip is to give you a little dose of reality. So here goes:
Success in business is actually a very simple two part formula:
- You do the work you should be doing for those you serve and
- You produce results that meet the expectations of those you serve.
If your business is struggling, the reality is that whatever work you are doing is not producing results for those you serve and that is why your business is struggling.
How do you know you are not doing the work you should be doing? Very simple: You know you are not doing the work you should be doing when you are not producing results that meet the expectations of those you serve.
How do you know you are not producing the results that meet the expectations of those you serve? You eventually lose their business; those you serve begin to drift away to find others who will produce results that will meet their expectations. When you lose their business it’s actually a triple loss of business revenues: #1 you not only lose the business you have currently, #2 you also lose any new projects and #3 you lose referrals that would have been.
Doing the right work + produce results that meet expectations = successful businesses. Those who value your service will never leave you and will be happy to pay you more money to do more work for them and will refer others to you so long as you continue to produce results and meet their expectations in everything you do.