Unsuccessful people do not read or educate themselves, preferring to spend time on Facebook, YouTube or watching TV. They have very little self-control.
Self-control is a muscle. When exercised it gets stronger. Daily self-improvement reading exercises that muscle. Daily exercise increases self-control. Daily meditation increases self-control. Pursuing a dream and the goals around a dream increases self-control. Unsuccessful people do not engage in activities which increase self-control. As a result, they become easy prey. These are the same people who buy pet rocks, chia pets or ShamWow shammy cloths. They give money to evangelicals or buy no money down real estate courses. They lease expensive cars when they see one of their neighbors driving one. They are easy targets who buy into anything they see that is novel, inspirational or triggers some base emotion.
Successful companies know this. For these companies, it’s like shooting ducks in a bathtub. They understand most people lack self-control. And they exploit it, reaping billions of dollars in the process. Now, you can point the finger of blame at these companies, as many do, or you could point the finger where it belongs – at those who make self-control ignorance a daily habit. Don’t be one of them. Engage in daily activities that strengthens self-control and helps you grow as an individual. Don’t be just another duck in the bathtub.