Jack Canfield and Mark Victor Hansen were struggling to get exposure for their book Chicken Soup of the Soul. Jack tells the story about how each rejection would weigh him down emotionally. In an effort to help Jack overcome the negative emotional side effect of rejection, Mark told Jack to say “Next” every time they got rejected. This strategy shifts your thinking. Instead of focusing on the rejection it shifts your thinking to the next opportunity.
The pursuit of success is mostly about persistence. You can’t let rejection drag you down. You will face an enormous amount of rejection. This “Next” strategy helps you to minimize the emotional effects of rejection and keep you focused on moving forward.