Study Reveals Importance of Daily Habits and Their Link to Wealth and Poverty

My name is Tom Corley. I spent five years studying the daily habits of over 200 wealthy people and over 100 poor people. I tracked over 200 activities that separate the wealthy from the poor. This separation is as wide as the Grand Canyon. The discovery I made from my study is, quite frankly, revolutionary, at least in terms of wealth accumulation. What is this revolutionary discovery?  Our daily habits determine if we will accumulate wealth and be happy in life or if we will eke out a living and be unhappy in life. Just as important, I discovered that these daily habits get passed along to our children and determine if our children will accumulate wealth and be happy in life or if they will eke out a living and be unhappy in life.

Let’s focus on why daily habits are so important. 40% of all of our daily activities are habits. This means 40% of the time we are all on auto pilot, every day. If we have more good habits (Rich Habits) than bad habits (Poverty Habits) life will be good and we will be happy. If we have more Poverty Habits than Rich Habits than life will be a struggle and we will be unhappy. It’s like a seesaw. For most, their seesaw has more Poverty Habits than Rich Habits. It’s tipping in the wrong direction. Adding just a few Rich Habits can get that seesaw tipping in the right direction and change our lives forever.

Daily habits are stored by the brain in the Basal Ganglia. This is a golfball size mass of tissue smack in the center of the brain. Habits save the brain work. There is very little processing power involved with respect to habits. When a habit is formed and stored in this region, the rest of the brain stops fully participating in any decision making with respect to that habit.

There are two types of daily habits:

  1. Ordinary Daily Habits and
  2. Keystone Daily Habits

Ordinary daily habits are simple, basic, stand alone habits; the time we wake up in the morning, the route we take to work, how we hold a fork etc. Keystone Daily Habits are more complicated daily habits and they are unique because they affect other daily habits. Keystone Daily Habits are like pac men; they move around searching for and eating up other ordinary daily habits. Oftentimes, the daily habits they eliminate are daily habits that are in opposition to the Keystone Habit. Let me give you and example:

It’s New Year’s Day and one of your resolutions is to lose weight. You’re about 50 pounds overweight. A close friend, who is a runner, says the fastest way to lose weight is to run. So you decide to start running (Rich Habit). You hate running but after doing it a little while you’re down fifteen pounds. One night you attend an annual social event and someone you know compliments you on your weight loss and how amazing your look. You go home that night feeling happy, like you’re floating on air. That compliment really got you pumped up. The next morning you decide to cut back on junk food (Poverty Habit) and stop overeating (Poverty Habit). You also want to run more in order to lose more weight, so you decide to quit smoking (Poverty Habit). Adopting just one Keystone Habit, running, causes the elimination of three ordinary daily habits: junk food, overeating and smoking cigarettes. That’s why Keystone Habits are so important.

Experts debate how to change a habit, how long it takes and even if it’s possible to get rid of habits.The Rich Habits represent ten Keystone Habits. They were intentionally designed to be Keystone Habits in order to maximize their effectiveness. Adopting just one Rich Habit will cause the elimination of 2 or more Poverty Habits.  I’m here to tell you to forget about trying to get rid of your Poverty Habits by force of will. It doesn’t work. All you need to do is add one or more Rich Habits and your Poverty Habits will begin to go away all by themselves.This is the power of the Rich Habits. No will power required. When you add a few Rich Habits to your daily routine they compete with and eventually overpower your Poverty Habits. Your seesaw then begins to tip in the right direction….. towards success!

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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  1. Great advice, Tom. I love reading your posts. I also read and reread your book, Rich Habits. It is awesome. Thank you, Tom.

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