The Success Stew


Tom Corley boats - crop

There are many ingredients that make success possible:

  • Added Value – You must bring to the table some added value. Whatever product or service you are selling must be just a little bit better than the competition.
  • Slight Edge – You must have some slight advantage over the competition. Your slight edge could be anything: a superior skill, superior knowledge, better product, better service, stronger work ethic, better habits, more creativity, more powerful contacts, etc.
  • Expert Knowledge – You must know your industry, company, competition, or field inside and out. You must be an expert in your knowledge.
  • Expert Technician – You must have skills that set you apart from your competition; skills you have honed for many, many years.
  • Strong Work Ethic – You must be able to put in the hours. A strong work ethic means, on a daily basis, you devote many hours to your craft.
  • Intense Focus –  You must have the ability to focus, single-mindedly on one thing for many hours, many weeks, many months and many years until you successfully complete that one thing. Every dream, every goal, every project must have your undivided attention.
  • Power Relationships – You must forge relationships with individuals who can open up doors for you.
  • Apostles – You must have apostles for your cause. These could be individuals you hire (employees or contractors), or they can be fellow dreamers – individuals who share your dream and your vision. When you have a team of apostles, pushing the ball up the hill is much easier.
  • Persistence – You must possess the mindset that you will never quit. As Elon Musk famously said, “I would have to die or become physically disabled before I quit.”
  • Good Luck – Perhaps the most important ingredient to success is good luck. Without some good luck, success is virtually impossible. Good luck only visits the relentlessly persistent. If you keep at it long enough, you will eventually get lucky.


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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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