The Awareness Habit


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Sir Isaac Newton

Newton had an apple tree just outside his kitchen. He would periodically sit under that tree, just thinking. One day, Newton became aware of an apple that fell from the tree and the theory of gravity was born, transforming physics. Awareness made that happen.

Steve Jobs

Steve Jobs was sitting in a coffee shop one afternoon. He noticed many people typing away at his Mac computers. He also noticed that the opened laptops displayed an upside down Apple logo. He finished his coffee, went back to Apple’s headquarters and instructed his designers to turn the Apple logo upside down so that when the Apple computer monitor was in the open position, everyone would see the Apple logo, right side up. Awareness made that happen.

Travis Kalanick

Kalanick had trouble hailing a cab one day. He wondered why hailing a cab was not easier. Uber was born. Awareness made that happen.

Benjamin Franklin

Franklin ran a print shop in Philadelphia. He wondered why the work produced in the morning was inferior to the work produced in the afternoon, which lead to a loss in profits. So he watched his workers in the morning and in the afternoon. It was common, in those days for individuals to drink beer with their breakfast, instead of water. Franklin removed all of the beer from his print shop and replaced it with spring water. Immediately, the quality of the morning print jobs improved, which led to higher profits. Awareness made that happen.

Watch what people around you are doing. Most likely, they will be tapping away at their cell phones, completely unaware of what’s going on all around them.

What a shame.

The first Rich Habit is Awareness. Awareness opens your eyes to the world around you. It allows you to see opportunities. And opportunities are all around you.

Every day a new Uber is waiting to be discovered. But opportunities only visit those who make Awareness a habit. When you are constantly distracted, opportunities remain invisible.

The next time you are in an airport, on a bus, in a train or sitting in a waiting room, stop what you doing and watch. Make Awareness a daily habit. Since most of your competition is spending their time distracted by their cell phones or iPads, Awareness offers you a competitive advantage. Be a part of the 1% – the Newton’s, the Job’s, the Kalanick’s and the Franklin’s – who are aware of their surroundings, looking for those opportunities that transform businesses and lives. 

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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  1. This is such an excellent point! I did notice people rarely look up from their telephones everywhere they are. It’s fascinating where people can be while texting. I am going to become more aware of my surroundings from now on. I’ve worked hard not to get caught up in cell-phone-itis. Now I’ll work harder.

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