The Desire For Wealth is Really About the Desire to be Free


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In my five-year study on the rich and poor, I took a lot of notes on the 356 people I interviewed. I asked both groups 144 questions. One of those questions was about being rich or their desire to be rich. Most people in both groups did want to be rich. I asked why. Here are some of the responses from both groups:

  • “I want to be free from the stress of constantly worrying about money”
  • “I want to be free to do what I want to do”
  • “I want to be free to travel wherever I want”
  • “I don’t like my job. Getting rich means I no longer have to do this work”
  • “I want to be happy”
  • “I don’t want to have to pay rent anymore”
  • “I want to be free from all of my debt”
  • “I don’t want to have a mortgage anymore”
  • “I want to help my family financially”
  • “I’m tired of living in a shack in a crappy neighborhood. I want a nice home for my family in a nice neighborhood”
  • “I want to be able to send my kids to the best private schools and college. I want my kids to have a better education so they can be successful”
  • “I don’t want to work anymore”
  • “I want to be able to do more fun things”
  • Many wanted to be able to live in the following places: by the ocean, on the water, on a lake, in a gated community, in a warmer climate, by a ski resort, in NYC, in Florida, etc.

When I studied these responses, I began to see a common theme – Freedom. Money buys you freedom. Freedom from worry, freedom from debt, freedom from poverty or freedom from work. It buys you the freedom to do the things you want to do in life. It buys you the freedom to help others, to explore, to pursue things that interest you. Freedom puts you in charge of your time. Getting rich sets you free. Who doesn’t want to be free? That’s the real WHY behind most everyone’s desire to be rich.

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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  1. Richard F Hicks says:

    Money won’t buy you love or happiness but it will buy you time and breathing space and a sense of safety. Then you can decide in favor of habitual happy, joy, contentment. BUT I agree with Jack Bogle “Until you know what enough is you’ll never feel rich.” Thank you, Richard F Hicks, OKC

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