The Ideologies of Success vs. Failure


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Everyone, whether they are aware of it or not, embraces certain ideologies. The most obvious ones are religious, political and racial. But there are less obvious ones. In my research I uncovered two ideologies that are responsible for success and failure:


  1. Can Do Ideology – Those with a Can Do ideology believe they are in control of their lives. They believe that their circumstances are temporary and can be altered by changing the vision of their lives and taking action to make that vision a reality. These individuals pursue a dream and never quit on that dream. They are growth oriented, open minded, truth seekers, devoted to self-education (they read to learn every day), optimistic, positive and enthusiastic about life. They believe they are individually responsible for the lives they have. You occasionally run into them in life. They say things like: “life is an oyster”, “today is the first day of the rest of your life”, “life is what you make of it”, “opportunities are all around you”, “I love people”, “be grateful for what you have”, etc.
  2. Can’t Do Ideology – Those with a Can’t Do ideology believe they are victims in life. They believe that their circumstances are permanent, determined by the circumstances and environment one is born into. You run into them all the time. They are usually negative, pessimistic, angry, closed minded and depressed about life. You’ll hear them say things like: “successful people are just lucky”, “wealthy people are members of the lucky sperm club”, “I am unlucky”, “life’s a struggle”, “poor people are poor because they were born into poverty”, etc.

Be careful of the ideology you choose. Some allow you to soar, while others anchor you to failure and mediocrity. Most ideologies we pick up in life come from our parents. They represent certain thinking that becomes a daily habit. Every human being has the potential for unlimited success if life. Unfortunately, the Can’t Do ideology is pervasive and holds most back from taping into their potential. While success is never easy, it is made much easier by virtue of the fact that so few have a Can Do ideology. Be one of those few.

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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