The Joneses Are Everywhere


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When your values are off, when what’s truly important in life is forgotten or overlooked, it’s easy to become a victim of the influences of your environment.

The phrase “keeping up with the Joneses,” originated with Arthur (Pop) Momand’s Keep Up With The Joneses comic strip in the New York Globe. The strip was first published in 1913 and became popular quite quickly. By September 1915, a cartoon film of the same name was touring US cinemas.

The ‘Joneses’ in the cartoon weren’t based on anyone in particular. It was a very common name and ‘the Joneses’ was merely a generic name for ‘the neighbors’. Keeping up with the Joneses is construed to mean striving to match your neighbours in spending and social standing.

But the Joneses are no longer confined to the neighborhood. They are everywhere – Facebook, Twitter, Instagram, Snapchat and TV reality shows.

We see pictures on Facebook of people living in beachfront homes, showing off their new vacation home, driving expensive cars, toting around the latest Burberry or vacationing in some exotic place.

Thanks to the Internet, our perception of the ideal standard of living has moved beyond the neighborhood. The Joneses are now everywhere and it’s far easier to become a victim of super-sizing your lifestyle in an attempt to keep up with those omnipresent Joneses, leading many to incur debt they will never be able to repay.

When your definition of success is what the Kardashian’s or the Housewives of LA are doing or buying, it’s safe to say, you’ve lost your way – and your values. 

Your lifestyle end zone should not be defined by the Joneses. Your ideal life should be defined by what is truly important to living a happy, successful life: family, friends, relationships and having enough wealth to meet your basic needs. 

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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  1. “When your definition of success is what the Kardashian’s or the Housewives of LA are doing or buying, it’s safe to say, you’ve lost your way – and your values.”

    Wow, incredibly well said, and I completely agree with every word. Comparing ourselves to other people is a one-way street to nowhere. An outward focus takes attention away from the self-reflection we need to make the BEST decisions that we can for ourselves. We need to stay focused on US. Do what’s in our best interest first and foremost. I realize that might sound self, but I don’t really care. Our mask first, then our neighbor’s.

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