How Your Daily Habits Dictate Success, Failure or Mediocrity

Habits have a purpose. They save the brain from work. It’s really quite extraordinary that the brain created habits at all. Habits are the byproduct of advanced human evolution. Habits are, in a very real sense, the reason humans are at the top of the food chain. By isolating certain repetitive functions to a very small, almost fractional area, the brain freed itself to expand and perform higher level functions. This expansion gave birth to toolmaking, then speech and finally cooperation; humans working together for a single purpose.

Physiologically, habits are a series of interconnected neural pathways connected along the neural fibers underneath the neocortex to a central neural hub inside the Basal Ganglia. The moment a neural pathway becomes linked to the Basal Ganglia, it is magically transformed by the brain into a permanent habit. According to a famous London study performed on 89 people, this process can take anywhere from 18 to 254 days, depending on the complexity of the behavior forming the habit. The more complex the behavior, such as washing your face verses swinging a golf club, the more time it takes for the habit to form.

In another study on habits (Duke University in 2006) it was determined that an average of 40% of all daily human activities are habits. These daily habits unconsciously control our lives. Your daily habits, as boring as they may be, are the secret to success, failure or mediocrity. Our behaviors, the choices we make, our thinking, our habits are the cause of wealth and poverty. Those who learned good daily habits from their parents, a mentor or through the school of hard knocks, excel in life. Their lives are outstanding. They rule the world. They command respect, make most of the money in this world, and control the lives of millions who do not have good daily habits.

From the research I gathered in my five year study of the daily habits of the rich and poor I can say unequivocally that your daily habits are the reason you are rich or poor. Your daily habits are the reason you live in a beach house or a slum. Your daily habits are the reason you make millions of dollars a year or eke out a living and are forced to live paycheck to paycheck. Your daily habits are the reason you are happy or unhappy. Your daily habits are the reason your children go to the best colleges or struggle to graduate from high school. The blueprint of your life and the lives of your children are determined by daily habits. That’s how important habits are. If you want to change your life you must change your daily habits.

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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