The Rule of 3 in Memory Formation

Abraham Lincoln was considered one of the most electric speakers of his day and many of his speeches have gone down in history as among the best of any president. Lincoln, wrote almost all of his own speeches even as president, an incredible accomplishment considering he was embroiled in a Civil War that occupied most of his waking hours. One of the reasons Lincoln was such a prolific speaker has to do with a habit he formed long before he became president. Lincoln, in his early years, formed the habit of writing down anything he wanted to commit to memory, three times. I like to call it the Rule of 3.

The study of the brain (neuroscience) has advanced more in the last twenty years than is all previous years. One of the many recent discoveries in memory formation shows that writing something down instantly elevates it above all other thoughts inside the brain. Writing down anything you want to remember three times, as Lincoln did, activates the memory loop between the cortex and the hippocampus. Once this loop is activated, the process of memory formation begins to take hold.

This memory loop process occurs during REM sleep. During REM sleep, the cortex and hippocampus engage in offline memory processing. Sleep consolidates what we’ve learned the previous day. This memory loop replays, thousands of times while we sleep, what we’ve learned the previous day. Writing something down three times activates this loop.

Abraham Lincoln intuitively stumbled upon this neurological phenomenon many years before memory looping was even on the neurological radar. The Rule of 3 was central to Lincoln’s success in life. If you struggle at all with remembering important facts, facts that may be critical to your success at work, make the Rule of 3 a habit today. It will immediately improve your memory and your job performance.

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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