The Secret Behind the Unrelenting Persistence of Self-Made Millionaires


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Unforced focus is the ability to focus on something for long periods of time without experiencing decision fatigue. Decision fatigue occurs when you are required to use willpower to selectively focus on one thing for a period of time. When we use willpower, we consciously force the brain to focus on the task at hand. This forced focus rapidly depletes the brain of precious brain fuel (glucose). Forced focus relies on the most recent edition to brain physiology that I like to refer to as new brain physiology.

New brain physiology is comprised of the neo-cortex and the pre-frontal lobe. These areas represent the outer and front parts of the brain. Only recently, in the past few hundred thousand years, have they become part of our overall brain physiology. From a functional standpoint, the new brain represents the analytical and executive control centers; both energy hogs that rapidly soak up all available brain fuel. The new brain is oftentimes referred to as the conscious part of the brain. Forced focus relies on inefficient new brain physiology that rapidly wears out the brain, limiting our ability to focus to a mere few hours at a time.

Old brain physiology, however, is an entirely separate part of the brain. Unlike the new brain, it has been evolving for millions of years. The old brain is comprised of the limbic system and the brain stem. Old brain physiology is far superior to new brain physiology. It is more efficient, represents the only part of the brain that can multi-task, can solve complex problems without conscious effort (while you sleep, for example), is the seat of all emotions, the fountain of intuition and gut feelings and manages all of our habits. It is oftentimes referred to as the subconscious. Because the old brain has been around much longer than the new brain, it has evolved certain built-in efficiencies that the new brain lacks. These efficiencies enable it to use significantly less brain fuel in performing all of its tasks.

When you experience unforced focus, you are tapping into old brain physiology. Unlike forced focus, unforced focus allows you to focus on one thing for extended periods of time without experiencing decision fatigue. Some refer to this state of focus as being in the flow. Unforced focus is powered by passion, one of the most powerful emotions. Passion is triggered by doing something you love. When you tap into the emotional passion center of old brain physiology, you are able to focus like a laser on one thing for years, decades or even a lifetime without fatiguing the brain. 

The 177 self-made millionaires in my Rich Habits study all pursued something they were passionate about. This passion enabled them to exploit old brain physiology and tap into the incomprehensible power of unforced focus to enable them persist for long periods of time until they succeeded. Forced focus, conversely, will only get you so far because forced focus quickly tires out the brain. The true path to success is in tapping into the old brain and unleashing the incredible power of unforced focus. When you do, you plug into millions of years of brain evolution and the unlimited brain power that is inborn in every human being.

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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