The Two Levels of Success

In my five-year study of the daily habits of the rich and poor, I uncovered one statistic that was among the most interesting. 93% of the wealthy indicated that they liked or loved what they did for a living vs. only 4% for the poor. That made sense to me. But the statistic that opened my eyes was the statistic that applied to the cream of the crop in my wealthy group: 7% of the wealthy indicated that they loved their job. This same 7% happened to be the ones who had accumulated, by far, the most wealth.

Why is this statistic so relevant? It highlights one of the two types of success that the large majority of the wealthy possess. I call this first one Level One Success. This is the type of traditional success symbolized by hard work and willpower. You do the things you don’t want to do in order to achieve success. Getting up early in the morning to get a head start on work, devoting time to reading career-related material, planning your day, sending out emails etc. It’s work. You do it because you have a burning desire to succeed. It requires effort, willpower and delayed gratification.

But this statistic also highlights a second type of success that a minority of the wealthy possess. I call this one Level Two Success. This is the type of success that is the byproduct of finding your main purpose in life. It creates, by far, the most wealth. Steve Jobs had it, Bill Gates has it, Thomas Edison had it, Mark Zuckerberg has it and many successful actors have it like Jim Carey. It can be summed up in the following phrase: Loving what you do for a living. Very few ever find their main purpose in life. But for those who do it means never having to work another day in your life. Finding something you love to do creates a passion inside you that drives you forward, realizing one goal after another. It feels effortless. It puts you in the flow, in the zone and takes you to a higher level. When you find your main purpose in life your earnings capacity becomes unlimited. It is the closest thing to realizing true happiness that life has to offer.

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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