Tip o’ the Morning to Ya – The Anatomy of a Goal

Rich Habits Word of the Day

Modis Operandi – Steps, process. Tom discovered the modis operandi in goal setting after studying the daily habits of wealthy, successful people.

Rich Habits Fact of the Day

Space X is a private company that “designs, manufactures, and launches spacecraft” with “the ultimate goal of enabling people to live on other planets.” In 2012, it became the first private company to dock a spacecraft at the International Space Station.

Rich Habit Lesson of the Day

The anatomy of a goal is similar to the anatomy of an artichoke. The artichoke represents the wish, the leaves are the variables and the heart is the action that is required – your goal. In order to get to the heart of the artichoke you need to peel back the leaves. Identifying the goal inside your wish is no different. You need to peel back the leaves of your wish to get to the heart of the wish – the action goals required. Once you identify the actions required, you have your goals. The only remaining issue is whether or not you have the ability to perform the actions required.

There are four steps required in defining a goal:

Step #1 – Make a wish.

Step #2 – Define each variable of the wish.

Step #3 – Identify the specific activities or actions you must take in order for your wish to come true.

Step #4 – Is the goal 100% achievable?


At one of my small first Rich Habits training seminars many years ago, I was approached by a participant who was a very successful insurance agent. He confided in me that he had failed, for three consecutive years, to come close to achieving his goal of increasing his firm’s life insurance commissions by $100,000 a year. He came to my training session because he was about to give up on the goal when he stumbled upon my advertisement in the local paper. He realized now that the $100,000 goal was not a goal at all but a wish. And as I pointed out to him, “wishes don’t come true.” We met later in the week in an effort to peel the artichoke and find the goal inside his wish following my four step process:

Step #1 Wish – Make a wish.

The wish is $100,000 in additional life insurance commissions.

Step #2 Variable Analyses – Define each variable.

Life Insurance Policies Required: Average commissions per policy = $2,000. Number of Policies Required: Fifty policies (50 x $2,000 = $100,000). Meetings required to close one case = 10. 5 meetings x 50 cases = 250 meetings. Prospecting Calls Required to Obtain a meeting = 10. 10 x 250 = 2,500 calls.

Step #3 Action – Define daily actions or daily activities that are required in order to meet each variable.

Action = Make 10 prospecting calls per day.

Step #4 Achievability

Can you perform the activity? Can you make 10 calls per day, day in and day out? If the answer is yes, then you have your goal.


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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit, Money.com, India TV, News.com Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money, SUCCESS.com, Inc.com, and the Huffington Post. Tom is a frequent contributor to Business Insider, Credit.com, Bankrate.com and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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