Tip o’ the Morning to Ya – The Power of Persuasion

Rich Habits Word of the Day

Blarney – Exaggeration, overpraise.  Tom considered his argument blarney but, somehow, it worked and he got what he wanted.

Rich Habits Fact of the Day

Kissing the Blarney Stone is said to give a person eloquent speech. How this Irish tradition came about is told in a variety of tales that have been passed down through the ages. The Blarney Stone has a legendary history that combines Celtic mythology with facts from the Middle Ages. It is a popular destination, attracting over 300,000 visitors a year come to receive the gift of flattering and persuasive speech.

Blarney Castle is in a small town of Blarney about five miles northwest of Cork, Ireland’s second largest city. The castle, that still stands today, was built in 1446 and is the third one on this site. The first was made of wood in the 10th century; the second was out of stone in 1210. Cormac McCarthy, the King of Munster, sent 4,000 men to help the Scottish defeat the English in 1314 at the Battle of Bannockburn. In appreciation for his help, he was given part of the “Stone of Scone,” also known as the “Stone of Destiny,” as a gift by Robert the Bruce. It was brought back to the McCarthy stronghold, Blarney Castle.

Rich Habits Lesson of the Day

The power of persuasion is not a gift but a skill. Persuasion is all about effective negotiation. There are really only two steps. The first step in persuading anyone to do anything is to understand their wants and needs. The next step is to trigger a positive or negative emotion about their wants and needs. “If you hire me as your salesman I will double your sales, which will double your income and allow you to buy a house by the beach for your family.”  Once the emotion is triggered, the subconscious will go to work on the person you are trying to persuade and work its magic of reprogramming that person’s thinking and behavior. Triggering an emotion is a critical component because the subconscious only receives emotionalized thoughts. Emotion is the key that opens the door between the conscious and subconscious mind.

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit, Money.com, India TV, News.com Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money, SUCCESS.com, Inc.com, and the Huffington Post. Tom is a frequent contributor to Business Insider, Credit.com, Bankrate.com and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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