Vanity – Not Always a Bad Thing


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Vanity has historically been cast in a negative light. It is, after all, listed as a sin in the Bible not once, but 35 times. So, if vanity is such a bad thing then why is it hardwired into our human DNA?

There are evolutionary and biological reasons why vanity exists. The drive to procreate runs strong in humans. The more attractive an individual is, the greater the likelihood that they will find the ideal mate. Vanity can, induce one to improve their physical appearance in the hopes of attracting such a mate. But attractiveness has many facets that go beyond just physical appearances. In today’s modern world, attraction includes superior intellect, wealth, celebrity, power and influence. Vanity can act as a driver for self-improvement and nudge us to do things we would otherwise not do. Here are some examples of vanity put to good use:

  • Exercise – Improving one’s physical appearance by exercising daily has a derivative benefit of improved cardio, muscular, neurological and physical health.
  • Education – Furthering one’s education in an effort to be more successful has a derivative benefit of improving brain function and intelligence. Your brain actually grows the more you learn.
  • Pursue and Achieve Dreams/Goals – Pursuing and achieving your dreams and goals as a means of separating yourself from the crowd has a derivative benefit of increasing your self-confidence and overall happiness.

There is a very good reason human beings are vane. Nature doesn’t endow us with certain traits that do not serve some purpose. Vanity can act as a driver to improve our health, mind, emotional well-being and financial circumstances. The next time someone says you’re so vane, say thank you.

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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit,, India TV, Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money,,, and the Huffington Post. Tom is a frequent contributor to Business Insider,, and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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  1. I completely agree with this. As a doctor, I’ve learned that two of our biggest human motivators are pain and vanity. We can individually use these things as tools to help us become better people: more accountable and responsible, healthier, more peaceful and calm, more generous, etc. We might as well use our natural motivations, but guide them in an enlightened way!

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