What Not To Do


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Understanding failure is more important than understanding success. If you want to succeed in life you must learn what not to do. There are two ways to learn what not to do when pursuing a dream or something you are passionate about:


  1. The Easy Way – Find a success mentor and learn from their mistakes and failures.
  2. The Hard Way – Taking action and learning through the school of hard knocks what works and what doesn’t work. This is the hard way because it often costs you time and money to learn what not to do. It is also an emotional roller coaster ride. Negative emotions, when things go wrong and positive emotions, when things go right. The Hard Way requires an enormous amount of persistence and patience.


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Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit, Money.com, India TV, News.com Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money, SUCCESS.com, Inc.com, and the Huffington Post. Tom is a frequent contributor to Business Insider, Credit.com, Bankrate.com and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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  1. I just read your article about “poverty habits,” and I’d like to point out a couple of flaws in your reasoning: 1. Many of these “habits” are the result of poverty. For example, poor people are more likely to watch TV or use the internet because they cannot afford to go out to movies, theater, restaurants, or other expensive locations. They have to enjoy that which they can afford. Likewise, if a family is eating on a tight budget, they must rely on calorie dense foods high in fats and sugars, and that leads to obesity. 2. Your last two “habits” have to do with beliefs. I would suggest that the beliefs attributed to the wealthy are delusional. It is random good luck to be born to a family that can afford to send their children to the best schools and camps, pay all of the child’s college tuition, and then give them the down payment on a first house. While they may “believe they are responsible for their financial condition,” in fact it was that random good luck of birth that set them up to become wealthy.
    Attitudes like yours do not help families to rise out of poverty, they simply justify a system that perpetuates poverty.

    • Dr. Ben Carson, and 31% of the self-made millionaires in my study who rose from poverty, would disagree with you. Negativity, closed-mindedness and a victim mindset, I have learned, are oftentimes intractable.

  2. Steve Allen says:

    Great material. I am sharing this with my family. My six children will benefit from the discussion.
    Best Regards!


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