What Persistence Means

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In my Rich Habits study I tracked over 300 data points on the habits of the rich and poor. Out of all of those data points, one stood out as the most important determinant of success – persistence. Those with the most persistence were the most successful in life and accumulated the most wealth. But what does persistence really mean?

  • Persistence means never quitting on your dream. Self-made millionaires will pursue a dream until they die or become incapacitated. Not even bankruptcy or divorce stops them from pursuing their dream.
  • Persistence means taking action every day on the goals behind your dreams, whether you feel like it or not.
  • Persistence means never giving in to your doubts. Some days go your way, but most of the days in pursuit of a dream will not go your way. When things don’t go your way, those are the days your mind is filled with doubt. Self-made millionaires persist even when life does not cooperate.
  • Persistence means you stay on task despite making costly mistakes. Successful people view mistakes as learning experiences and nothing else.
  • Persistence means you pick yourself up after suffering devastating failure. You only fail when you quit.
  • Persistence means not letting rejection or being ignored stop you from moving forward. When you are pursuing a dream you will be faced with rejection and you will be ignored. It’s part of the process. You cannot take it personally. You need to take emotion out of it. When you get rejected or ignored just say “NEXT” and move on.
  • Persistence means not allowing distractions to shift your focus. It’s easy to let distractions get in the way. Successful people push aside distractions and focus on what’s important. They have a big picture view that acts like a force field, deflecting all distractions from their path.
  • Persistence means not letting fear stop you in your tracks. Fear is the main reason most quit on a dream. Self-made millionaires make a habit of being fearless.

 

Thomas C. Corley About Thomas C. Corley

Tom Corley understands the difference between being rich and poor: at age nine, his family went from being multi-millionaires to broke in just one night, due to a catastrophic fire that destroyed his Dad's thriving business. For fourteen years they struggled with poverty. There were eleven in Tom's family, and they lived in constant fear of losing their home.

Driven by the desire to unlock the secrets to success and failure, Tom spent five years studying the daily activities of 233 rich people and 128 poor people. He discovered there was an immense difference between the habits of the rich and the poor. During his research he identified over 300 daily activities that separated the “haves” from the “have nots.” Tom decided to write a book to share what he learned. That book, Rich Habits: The Daily Success Habits of Wealthy Individuals (1st Edition), went on to become an Amazon Bestseller in the United States forty times over a three year period. To give you some perspective, in order to be a true Amazon Bestseller in the United States, where you actually receive a specific Bestseller designation from Amazon, you need to be in the top 100 of all books sold by Amazon in the United States in a given day. Rich Habits did that for nearly thirty straight days, rising as high as #7, eclipsing such Bestselling authors such as Stephen Covey, Robert Kiyosaki and J.K. Rowlings. Imagine that - an unknown, first-time, self-published author selling more books than J.K. Rowlings!

Tom now travels the world, sharing his Rich Habits and motivating audiences at industry conferences, corporate events, universities, multi-level marketing group events, and global sales organizations’ presentations and finance conferences. He has even spoken on the same stage with famous entrepreneurs and personal development experts, such as Sir Richard Branson, Robin Sharma, Dr. Daniel Amen, and many others.

Tom has shared his insights on various national and international network, cable, and Internet television programs such as CBS Evening News, NBC News, Yahoo Financially Fit, Money.com, India TV, News.com Australia, and a host of others. He has been interviewed on many prestigious nationally syndicated radio shows, including the Dave Ramsey Show, Marketplace Money, and WABC.

Tom has been featured in numerous print magazines—such as Money magazine, Inc. Magazine, SUCCESS Magazine, Entrepreneur magazine, Fast Company magazine, More magazine, Epoca Magazine (Brazil’s largest weekly) and Kiplinger’s Personal Finance magazine—and various online publications, including USA Today, CNN, MSN Money, SUCCESS.com, Inc.com, and the Huffington Post. Tom is a frequent contributor to Business Insider, Credit.com, Bankrate.com and a few other media outlets.

National publicity has garnered international media attention for Tom and his Rich Habits research spanning 23 countries. Broadcast media, online publications, and television throughout Asia, the South Pacific, Europe, the United Kingdom, and Central and South America have shared his powerful message.

In an effort to help parents, grandparents, teachers and adults become success mentors to the younger generation, Tom released his second book, Rich Kids: How to Raise Our Children to be Happy and Successful in Life in 2014. This book was the self-help category winner of the 2015 New York Book Festival and Runner-up in the prestigious 2015 Writer’s Digest Self-Published Book Awards Contest. In 2016 Tom released his third book, Change Your Habits, Change Your Life. This book provides the latest science on habit change as well as more of Tom's unique research on the specific habits that helped transform 177 ordinary individuals into self-made millionaires.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
 
Phone Number: 732-382-3800 Ext. 103.
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