Why We Do What We Do

tip-o-the-morning

Tom Corley boats - crop

Why do we do the things that we do? What are the drivers behind our very existence?

In 1943 American psychologist, Abraham Maslow threw a pebble in a pond by releasing his research paper titled A Theory of Human Motivation in Psychological Review.

Commonly referred to as Maslow’s Hierarchy of Needs, his research paper theorized that there were five levels of needs:

How can we pull Maslow’s Hierarchy of Needs into the modern era in order to find out why we do what we do?

Pysiological

Eating, drinking and procreation are the historical bull work of Maslow’s Physiological Needs. In the modern era, however, this is why we have so many gyms, diets, dating sites, porn sites, 10Ks, Iron Mans, BulletProof Coffee, Whole Foods, etc.

Safety

Herding for self defense is the historical bull work of Maslow’s Safety Needs. In the modern era, however, this is why we have nuclear weapons, UFC fighting, boxing, karate, the Guardian Angels, neighborhood watches, an army, a police force, jails, etc.

Love/Belonging

Marriage, starting a family and making friends are the historical bull work of Maslow’s Love/Belonging Needs. In the modern era, however, this is why we have FaceBook, SnapChat, Instagram, why we network, why we join business groups and trade associations, why we have religion, countries, etc.

Esteem

Apprenticeships and upward social mobility are the historical bull work of Maslow’s Esteem Needs. In the modern era, however, this is why we go to college, obtain licenses and advanced degrees, buy McMansions, expensive cars and jewelry, why we strive to be successful, etc.

Self Actualization

Achievement is the driver behind Maslow’s Self Actualization Needs. In the modern era, however, this is why we pursue dreams and goals, write books, paint, start a band, take risks in the pursuit of success, work 80 hours a week, climb the corporate ladder, meditate, why we have the NFL, the Olympics, book contests, etc.

Maslow’s Hierarchy of Needs are the real drivers behind everything you do. Inside one or more of these is your WHY for getting up in the morning.

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Thomas C. Corley About Thomas C. Corley

Tom Corley is a bestselling author, speaker, and media contributor for Business Insider, CNBC and a few other national media outlets.

His Rich Habits research has been read, viewed or heard by over 50 million people in 25 countries around the world.

Besides being an author, Tom is also a CPA, CFP, and hold a master’s degree in taxation. As president of Cerefice and Company, CPAs, Tom heads one of the premier financial firms in New Jersey.
 
Phone Number: 732-382-3800 Ext. 103.
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