The most important support beam upon which success is built, is one I call The Why. The Why is so important because it gets everything going. It starts you on your path towards success. The Why represents your real reason for pursuing anything worthwhile. It motivates you to act. The Why is like the Big Bang. It puts everything in motion. It comes deep from within yourself. The Why is your individual motivation for pursuing some big goal, life dream or major purpose. Finding that Why is like flipping on a master power switch in your body and brain. It turns everything on.