Bright Shiny Object Syndrome

 

Tom Corley boats - cropOne characteristic of self-made millionaires is their ability to focus on one thing for a very long period of time. It may be five years, ten years or twenty years. That’s a long time. It requires a long time to succeed.

Unfortunately, for most, when something does not immediately pay off, they move on to the next bright shiny object. These Bright Shiny Object Syndrome sufferers never experience success because they lack dedication.

Just the other day I saw Facebook posts of two people I know who suffer from Bright Shiny Object Syndrome. They must be on to their fourth or fifth next big thing. They were very enthusiastic about their new venture. But I know in a year or two they will have lost all interest and moved on to the next big thing. That makes me sad.

Success requires grit, determination, devotion and a significant amount of time to overcome failures, mistakes and the obstacles, all of which lead to growth. Bright Shiny Object Syndrome victims never grow enough to learn what to do and what not to do. They quit and move on when the next bright shiny object catches their eye.

If you are struggling in realizing success in your life, let me ask you this: have you stuck to pursuing success on one specific thing for more than five years? If not, that is probably why you are not achieving success in life. Most individuals shift their focus to something else when things get hard. Unsuccessful people perpetually chase the next big thing because the thing they were previously pursuing did not immediately pay off, was too hard or was just taking far longer than they expected.

Success can take a long time. Those who succeed are relentless. They devote themselves to something and stick with it for a long time. How long? Until they succeed. Never quit. Never give up on your dream. Stop chasing every new idea that comes along and stick to one thing until you achieve success or die trying. Persistence is a trademark found in all self-made millionaires.

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Thomas C. Corley About Thomas C. Corley

Tom Corley is a bestselling author, speaker, and media contributor for Business Insider, CNBC and a few other national media outlets.

His Rich Habits research has been read, viewed or heard by over 50 million people in 25 countries around the world.

Besides being an author, Tom is also a CPA, holds a master’s degree in taxation and is President of Cerefice and Company, a CPA firm in New Jersey.
 
Phone Number: 732-382-3800 Ext. 103.
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