One of the strategies the wealthy use to build long-lasting, valuable relationships is something I like to refer to as the Life Event Call.
These calls are made to clients, customers, patients or any relationship you value and want to grow, in order to recognize a particular event that occurred in that contact’s life.
An example would be if a client or their spouse had a child. Happiness emotions are running high right after a birth. And emotions, I learned from my Brain Research, create the most powerful memories we have.
So, when you call someone to congratulate them on the birth of a child, that call is never forgotten. It becomes a powerful memory of the person you called. They will forever associate you with one of the happiest, memorable events in their lives.
Other examples of opportunities to make a Life Event Call are:
- Graduations
- Promotions
- New Job
- Death
- Illness
- Marriage
- New Home
- Relocation
- Any events in the lives of the children of your valuable relationships
- Awards
- Accomplishments
Life Event Calls put your relationships on steroids. They grow the roots to the relationship tree deeper and faster than any other relationship-building strategy.
