One of the strategies the wealthy use to build long-lasting, valuable relationships is something I like to refer to as the Life Event Call.
These calls are made to clients, customers, patients or any relationship you value and want to grow, in order to recognize a particular event that occurred in that contact’s life.
An example would be if a client or their spouse had a child. Happiness emotions are running high right after a birth. And emotions, I learned from my Brain Research, create the most powerful memories we have.
So, when you call someone to congratulate them on the birth of a child, that call is never forgotten. It becomes a powerful memory of the person you called. They will forever associate you with one of the happiest, memorable events in their lives.
Other examples of opportunities to make a Life Event Call are:
- New Job
- New Home
- Any events in the lives of the children of your valuable relationships
Life Event Calls put your relationships on steroids. They grow the roots to the relationship tree deeper and faster than any other relationship-building strategy.