The Desire To Be Wealthy Is Really About The Desire To Be Free

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In my five-year study on the rich and poor, I took a lot of notes on the 356 people I interviewed. I asked both groups 144 questions. One of those questions was about their underlying true desire to become wealthy. Most people in both groups did want to be rich. I asked why. Here are some of the responses from both groups:

  • “I want to be free from constantly worrying about money.”
  • “I want to be free to do what I want to do.”
  • “I want to be free to travel wherever I want.”
  • “I don’t like my job. Getting rich means I no longer have to do this work.”
  • “I want to be happy.”
  • “I don’t want to have to pay rent anymore.”
  • “I want to be free from all of my debt.”
  • “I don’t want to have a mortgage anymore.”
  • “I want to help my family financially.”
  • “I want a nice home for my family in a nice neighborhood.”
  • “I want to be able to send my kids to the best schools. I want my kids to have a better education.”
  • “I don’t want to work anymore.”
  • “I want to be able to do more fun things.”
  • Many wanted to be able to live in the following places: by the ocean, on the water, on a lake, in a gated community, in a warmer climate, by a ski resort, in NYC, in Florida, etc.

When I studied these responses, I began to see a common theme – Freedom.

Money buys you freedom.

Freedom from worry, freedom from debt, freedom from poverty or freedom from work. It buys you the freedom to do the things you want to do in life. It buys you the freedom to help others, to explore, to pursue things that interest you. Freedom puts you in charge of your time. Getting rich sets you free.

Who doesn’t want to be free? That’s one of the WHY’s behind everyone’s desire to be wealthy.



  1. Mourad Brahimi on October 1, 2021 at 7:06 AM


  2. Anna Lang on October 1, 2021 at 9:16 AM

    This was being discussed in one of my mastermind groups yesterday. How we can attach to money as a requirement before we can have mental or physical freedom. Would love to hear your thoughts on where the line is between thinking we need money to be free and in managing our mindsets to facilitate freedom?

    As always – love your work.

    • pwsadmin on October 1, 2021 at 2:51 PM

      I think you can be free if you love your job and are not rich. So, that’s purely a mindset thing.

      However, if you don’t like your job, I don’t believe you can brainwash yourself to feel free. Here’s why –
      The subconscious and conscious mind must be in alignment in order to form new programming. Thus, they must both buy into the freedom mindset.

      When you don’t like your job, your conscious reality is reminded every workday that you are a prisoner to that job. No matter what mental gymnastics you engage in, which might have some influence over the subconscious, the moment you wake up Monday morning to start the workweek, is the moment the conscious brain erases all of the subconscious programming that you are free.

      So, how do you get around this neurological conflict?

      You must have a plan. A plan with a clear vision of your ideal, future, and free, reality. This plan must be something that you are actively working on every day to achieve. If in this plan, the vision is crystal clear and realistic, your conscious mind and your subconscious mind will be in alignment. Even though you are not free, you will feel a sense of freedom, freedom that your plan is going to deliver to you.

      The freedom money buys is the ability to make decisions out of a position of power, meaning the freedom to say “no”, the ability to do things you want to do and the ability to do things you want to do, when you want to do them.

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